Regional Marketing Specialist (Remote)

at  INFUSE EMEA

Since 2012, INFUSE helped thousands of B2B organizations drive full-funnel results through our innovative demand generation solutions and best-in-class data validation platform.
It’s what helps us build uncompromising trust and impeccable reputation with our clients, every time.
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We are looking for a driven, spunky, and innovative Regional Marketing Specialist to join our team in the UK. This role is ideal for someone who thrives in a fast-paced, results-oriented environment and is passionate about driving marketing success. You will be responsible for developing and executing omnichannel campaigns that engage our target audience and generate demand for our sales teams. Your analytical thinking and focus will guide you in aligning marketing efforts with business objectives, while your adaptability will ensure you stay ahead of market trends. With a proactive approach, you will collaborate closely with sales and cross-functional teams, building strong relationships and ensuring campaigns meet strategic goals.

• Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
• Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
• Envision and execute omnichannel campaigns, crafting your own compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bring innovative ideas to the table to propose new ways to engage target audiences.
• Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
• Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
• Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
• Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
• Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
• Attend, support, and measure the success of trade shows, conferences, and smaller events.