(1 year fixed-term contract)
Mandarin Oriental is looking for a Regional Performance Marketing Manager Europe to join our Digital team.
Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional.
Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.
About the job
Based at the Mandarin Oriental Corporate Office within Commercial Performance Marketing & eCommerce Department in London, the Regional Performance Marketing Manager Europe supports strategy and execution of global digital marketing for the group’s European hotels, enabling the growth of both rooms and auxiliary revenue via the brand website, MandarinOriental.com.
The role is responsible for coordinating the digital activities of the European hotels, aligning both the overarching performance marketing strategy and the local nuances that must be built into the unique performance marketing approach.
The Regional Performance Marketing Manager Europe prioritises innovation within performance marketing, utilising customer targeting and carefully-created marketing content to generate demand. The role generates demand via intelligent, highly-targeted performance marketing activity, seeking to grow new customers and drive increased Group share vs. brand competitor set.
The Regional Performance Marketing Manager Europe reports to the Regional Performance Marketing Director Europe.

As Regional Performance Marketing Manager Europe, you will be responsible for the following duties:

• Support the activation of European hotel performance marketing strategy to drive revenue through MO.com and auxiliary platforms.
• Align digital marketing strategy with the business needs of the Group, and manage agency partners to deliver performance marketing KPIs and the wider business objectives.
• Manage digital marketing budgets across the European portfolio, ensuring optimal allocation of budget across performance channels and against target audiences.
• Explore new opportunities to expand the breadth and depth of performance marketing across customer types and in global markets.
• Lead hotel stakeholder relations, ensuring clear communication of digital strategy, plans and performance results.
• Collaborate with the greater consumer marketing and brand marketing teams to ensure an aligned approach for developing digital advertising creative and content where needed.
• Ensure legal compliance is upheld across the performance marketing team, working with the data privacy officer and governance teams.
• Evolve performance marketing reporting and analytics, incorporating attribution data with CRM insights.
• Regularly meet with and engage the European hotels, ensuring you provide “best practice” guidance on digital activities.
• Be an ambassador for Mandarin Oriental’s customer-first approach

As Regional Performance Marketing Manager Europe, we expect from you:

• Minimum of 3 years’ experience operating in Digital/eCommerce, with a demonstrable track record in driving digital marketing results.
• Strong project and stakeholder management skills.
• Comfort working in an agile and constantly evolving environment.
• Self-starter with the ability to set direction and execute.
• Proficiency in Microsoft Office tools including Microsoft Excel, pivot tables, charts and statistics.

Our commitment to you:

• Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
• MOstay. When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
• Heath & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.

• Retirement Plans. When you show commitment to us, we reciprocate. We offer different retirement plans depending on the length of your service and your role.

  We’re Fans. Are you?

• Support the activation of European hotel performance marketing strategy to drive revenue through MO.com and auxiliary platforms.
• Align digital marketing strategy with the business needs of the Group, and manage agency partners to deliver performance marketing KPIs and the wider business objectives.
• Manage digital marketing budgets across the European portfolio, ensuring optimal allocation of budget across performance channels and against target audiences.
• Explore new opportunities to expand the breadth and depth of performance marketing across customer types and in global markets.
• Lead hotel stakeholder relations, ensuring clear communication of digital strategy, plans and performance results.
• Collaborate with the greater consumer marketing and brand marketing teams to ensure an aligned approach for developing digital advertising creative and content where needed.
• Ensure legal compliance is upheld across the performance marketing team, working with the data privacy officer and governance teams.
• Evolve performance marketing reporting and analytics, incorporating attribution data with CRM insights.
• Regularly meet with and engage the European hotels, ensuring you provide “best practice” guidance on digital activities.
• Be an ambassador for Mandarin Oriental’s customer-first approac