Regional Sales Consultant
Bovine Genetics | Reproduction | Precision Herd Management
Gippsland Vic Based | Domestic Travel Required
As a member of the successful global Urus Group, Alta Genetics Australia team
members take their role as advisors and lifelong partners for progressive beef
and dairy farmers seriously. Driven by passion and culture, Alta combines
industry-leading products with expert support to create value, build trust, and
deliver results for customers.
Are you a commercially driven sales professional with a passion for agriculture
and herd performance? Do you thrive on building trusted relationships and
delivering measurable value to customers?
We’re seeking a high-performing Regional Sales Consultant to drive sales growth,
expand value adding services, and become a trusted advisor to producers and
reseller networks primarily across Gippsland in Victoria.
This is more than a sales role. It’s an opportunity to influence herd health,
reproductive performance and long-term farm profitability through leading
solutions in bovine genetics, breeding programs and precision management.
About the Role
The Regional Sales Consultant is accountable for achieving and exceeding sales,
margin and revenue targets within defined territory budgets. You will deliver
individualised customer support across genetics, reproduction and precision
management solutions, positioning yourself as a trusted advisor focused on
sustainable customer success.
You will work directly with producers and through a targeted reseller network to
strengthen market leadership and maximise value creation.
Key Responsibilities
Customer Sales
* Develop and execute annual territory sales plans aligned to budget and margin
targets
* Increase customer share of wallet across the full product portfolio
* Identify and win new business opportunities
* Nurture and grow key customer relationships
* Meet or exceed unit, revenue and profitability targets
* Monitor customer satisfaction and manage feedback or complaints effectively
Reseller Network Development
* Identify, onboard and develop select resellers to optimise route to market
* Strengthen brand loyalty and market leadership in bovine genetics and
reproductive solutions
Market Intelligence
* Share regular insights on industry trends, competitor activity and buying
behaviours
* Provide feedback on marketing effectiveness and growth opportunities
* Contribute to broader business development strategies
About You
You are commercially astute, relationship-driven and outcome-focused. You
combine technical understanding with strong sales discipline and thrive in a
territory-based environment where autonomy and accountability go hand in hand.
Qualifications, Experience and Capability
* 5+ years’ experience in sales
* Agricultural industry experience highly regarded
* Strong sales planning and forecasting capability
* Demonstrated ability to deliver revenue and margin targets
* Sound commercial acumen and pricing discipline
* Experience using CRM systems to manage performance
* Proficiency in Microsoft tools including Excel, Teams and PowerBI
* Degree or qualification in Animal Science, Agriculture, Business or related
discipline highly regarded
Attributes
* Results-oriented with strong drive and resilience
* Exceptional relationship-building and influencing skills
* Confident communicator and negotiator
* Ability to engage effectively with producers, partners and diverse
stakeholders
* High levels of integrity and professionalism
Why Join Us?
* Be part of a business shaping the future of bovine genetics and reproductive
performance
* Drive tangible improvements in herd health and farm profitability
* Work autonomously while supported by a collaborative national team
* Build long-term partnerships that create meaningful industry impact
If you’re ready to combine commercial performance with genuine customer value
creation, we’d love to hear from you.
Responsibilities
This role involves functioning as a Regional Sales Consultant, focusing on commercial activities within the designated region. The position is full-time and supports the company's sales objectives.
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