Regional Sales Engineer at Tailored Label Products Inc

Menomonee Falls, Wisconsin, United States -

Full Time

Start Date

Immediate

Expiry Date

16 Jun, 26

Salary

0.0

Posted On

18 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

New Business Hunting, Territory Expansion, Outbound Prospecting, Technical Selling, Full-Cycle Sales, Account Acquisition, Customer Discovery, Solution Selling, Negotiations, Relationship Building, CRM Management, Salesforce, ZoomInfo, Territory Planning, Travel

Industry

Printing Services

Description

Description Regional Sales Engineer Menomonee Falls, WI At Tailored Label Products (TLP), we design and manufacture high-performance labeling solutions for demanding industrial, technical, and engineered applications. To support our next phase of commercial growth, we are adding a Regional Sales Engineer who will drive revenue, expand our customer base, and uncover new opportunities across an assigned territory. This role is designed for a hunter, someone who thrives on building their own pipeline, developing new accounts, and opening doors in complex manufacturing environments. You will receive qualified opportunities and marketing-generated leads, but your personal prospecting, targeting, and territory expansion efforts will be a primary driver of success. You will report directly to the VP of Sales and partner closely with Engineering, Operations, Business Development, and Marketing to deliver technical solutions that meet customer needs and fuel company growth. Role Overview The Regional Sales Engineer owns full-cycle sales in a defined region, from early discovery through closing. You will blend technical insight with strategic selling, using your expertise to diagnose application challenges and recommend tailored label solutions. This role demands proactive outreach, territory planning, and a strong ability to turn conversations into long-term customers. Key Responsibilities 1. New Business Hunting & Territory Expansion Proactively identify, target, and win new customers that fit TLP’s ideal customer profile. Develop self-sourced opportunities through outbound prospecting, on-site visits, industry networking, referrals, and territory research. Work closely with Business Development and Marketing to capitalize on qualified inbound leads while independently generating a significant share of your own pipeline. Create and execute a strategic territory plan focused on new account acquisition and sustained growth. 2. Customer Discovery & Technical Selling Conduct on-site assessments and discovery meetings to understand customer operations, challenges, and application environments. Translate customer needs into engineered label solutions, partnering with TLP’s technical teams to validate requirements. Deliver compelling presentations and product demonstrations that influence purchasing decisions. Provide guidance on product specifications, material selection, and best practices. 3. Closing & Revenue Ownership Lead all mid- and late-stage sales activities, including proposals, negotiations, and deal closure. Ensure opportunities meet margin, capability, and technical standards before securing business. Manage the transition to internal teams to ensure smooth onboarding and customer satisfaction. Achieve quarterly and annual revenue, margin, and growth targets. 4. Relationship Building & Account Growth Develop deep, strategic relationships with key decision-makers, engineers, buyers, and operators within customer organizations. Identify opportunities for cross-selling, value-added solutions, and long-term partnerships. Maintain ongoing communication to ensure exceptional customer experience and repeat business. 5. Sales Operations & Field Engagement Maintain accurate, timely CRM data (Salesforce) for all contacts, activities, and opportunities. Attend industry shows, events, and customer site visits to strengthen market presence. Balance office work with regular field travel (up to 50% day travel; some overnights required). Requirements What You Bring Bachelor’s degree in engineering, business, or related field (or equivalent experience). 3+ years in technical sales, industrial sales, or applications engineering with a strong focus on new business development. Proven success in hunter-style selling, prospecting, opening new accounts, and exceeding sales targets. Strong technical aptitude and the ability to engage engineering-minded customers. Excellent communication skills and the ability to build trust across all levels of an organization. Proficiency in Microsoft Office; Salesforce and ZoomInfo experience preferred. Valid driver’s license and willingness to travel within the territory.

Responsibilities

The Regional Sales Engineer will own the full-cycle sales process within a defined region, focusing heavily on proactive new business hunting, territory expansion, and generating self-sourced pipeline. This involves conducting technical discovery, recommending tailored label solutions in partnership with engineering teams, and achieving quarterly revenue targets.