ABOUT ON POINT HOLDINGS, LLC

On Point Holdings, LLC is a values-driven management firm guiding five specialized businesses united by purpose and performance. Our portfolio includes On Point Solutions, LLC (metal fabrication equipment sales), SteelPoint Machine Tool, LLC dba DNE Laser USA (machine tool and welding systems), OpEx Service, LLC (machine tool maintenance and repair), Steel Mountain Marketing, LLC (digital agency), and Big Game Steel (sheet metal storage systems). We invest in excellence, lead with integrity, and empower our teams to create impact across industries.
Job Title: Regional Sales Manager
Entity: SteelPoint Machine Tool, LLC dba DNE Laser USA
Location/Territory: Remote- The sales territory will be determined based on the employee’s primary place of residence within the Western United States. Preferred candidate locations include Dallas, TX; Houston, TX; Phoenix, AZ; or Denver, CO. Territory boundaries and assignments may be adjusted by the Company as business needs evolve.
Job Type: Full Time
FLSA Status: Exempt

QUALIFICATIONS

• Bachelor’s degree in business, Marketing, Engineering, or related field (or equivalent experience).
• 5+ years of B2B sales experience in industrial equipment, manufacturing technology, or capital equipment.
• Proven track record of territory management and sales growth.
• Experience working with or managing dealer or distributor networks preferred.
• Familiarity with laser cutting, metal fabrication, or machine tool industries is a plus.
• Willingness to travel frequently within the assigned region (up to 75-100%).

SKILLS AND ABILITIES

• Strong sales and negotiation skills with a results-driven mindset.
• Excellent relationship-building and communication skills across diverse audiences.
• Ability to train, coach, and motivate dealers and partners to achieve goals.
• Capable of identifying new market opportunities and converting leads into sales.
• Strong business acumen and ability to adapt strategy based on market trends and competition.
• Proficiency with CRM software, reporting tools, and Microsoft Office Suite.
• Highly organized with strong territory planning and time management skills.
• Comfortable working independently and in a collaborative, team-oriented environment.
• Commitment to upholding company core values and representing the brand with integrity.

ADDITIONAL REQUIREMENTS

• Must possess a valid driver’s license and maintain a clean driving record.
• Must be legally authorized to work in the United States; visa sponsorship is not available for this position.
• Must demonstrate a high degree of self-motivation, accountability, and professionalism in all interactions.
• Must be able to lift and transport marketing materials or small equipment (up to 40 lbs).
• Comfortable with working from a home office and maintaining consistent communication with internal teams.
• Willingness to attend industry trade shows, customer events, and dealer training sessions, as needed.
• Ability to travel extensively within the assigned territory; occasional overnight travel may be required (role specific).
• Ability to work flexible hours to accommodate customer and dealer schedules across time zones (role specific).
• Familiarity with sales pipeline tools (e.g., Salesforce, HubSpot) and ability to maintain accurate records (role specific).

ABOUT THE ROLE

SteelPoint Machine Tool, LLC dba DNE Laser USA is seeking a driven and relationship-focused sales professional to join our team. This role is responsible for growing territory sales by developing and supporting a robust dealer network, cultivating key customer relationships, and driving new business opportunities. The ideal candidate will work closely with the Director of Sales to meet and exceed sales targets while upholding the mission, vision, and core values of DNE Laser USA. This position requires regular travel within the assigned territory to build connections, close deals, and represent our brand with integrity and excellence. If you’re passionate about sales, leadership, and strategic growth in the manufacturing technology space, we want to hear from you.

WHAT YOU’LL DO

• Promote DNE Laser USA mission, vision, and core values.
• Represent DNE Laser USA and our partners with the highest level of integrity and effort.
• Work with the Director of Sales to achieve sales targets.
• Penetrate assigned territory and consistently develop new business opportunities.
• Travel within the territory to create relationships and close sales.
• Lead, train, and motivate dealers to achieve sales goals.
• Nourish existing dealer networks and develop additional dealer relationships to grow the territory.
• Build and maintain strong relationships with key customers and stakeholders.
• Monitor market trends, competitor activities, and customers’ needs to adjust strategies accordingly.