Roles & Responsibilities

• Lead and manage sales operations across assigned territories to achieve revenue, volume and market-share targets.
• Drive sales growth and maximize distribution and market penetration across the assigned area.
• Set sales targets for Sales Supervisors / Assistant Regional Managers and monitor achievement against budget.
• Allocate territories, routes and customer segments effectively to optimize sales coverage.
• Develop and implement sales strategies, plans and initiatives to achieve business objectives.
• Lead, coach and motivate the sales team to improve productivity, performance and target achievement.
• Monitor distribution coverage, customer acquisition, retention and market development.
• Build, maintain and expand relationships with key customers and major accounts.
• Monitor customer aging, collections and company assets in coordination with the sales team.
• Ensure on-time delivery and service excellence to customers.
• Handle key customer complaints and ensure timely resolution, with zero major issues pending.
• Monitor Daily Sales Outstanding (DSO), collections and overall customer credit exposure.
• Analyze sales, distribution, attendance, adherence and productivity reports and take corrective actions where required.
• Review territory and customer performance to identify opportunities for growth and improved profitability.
• Ensure sales teams comply with company policies, procedures, dress code, driving standards and code of conduct.