Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.

KEY ACCOUNTABILITIES AND OUTCOMES

• Achieve individual and market case/financial margin targets by executing division strategies and delivering a Rich Experience through well-refined local market plans.
• Execute channel and account specific plans
• Proactively create new selling opportunities specifically focused on accounts
• Develop effective retail “pull-thru” marketing programs to support the needs of key retailers
• Communicate/coordinate with Broker Partners to provide service to all assigned accounts in support of business building opportunities.
• Clear understanding and articulation of chain’s “value proposition” of services and support designed to provide our customer base with the tools required to allow for a focused effort on enhanced selling at retail.
• Establish key relationships with assigned customers, focusing on senior management, merchandising, operations, procurement, and logistics.
• Profitable execution and leadership of annual Business Plan development in conjunction with Corporate and Division objectives. This will include:
• Overall account management with a focus on priority platform placements.
• Solid direction and leadership to Broker Partners on objectives and profitability expectations.
• Attainment of the annual sales goals and objectives.
• Consistent and thorough utilization of system tools (e.g. Salesforce, Sales Discovery System, Blacksmith, etc.) in order to build and maintain a pipeline of opportunities and wins and drive accurate forecasting
• Accurate and timely weekly sales reporting, focused on profitable growth with customers, brokers and marketplace information
• Develop and implement a data driven selling approach utilizing Rich’s best-in-class Data and Insights
• Establish effective relationships with key Distributor contacts in the segment, where applicable.
• Responsible for customer forecasting, pricing and acting as the key liaison between the customer order process and WHQ (World Headquarters) support teams.
• Ability to work collaboratively with both Technical Counselors and peers.
  Ability to interact with customers via virtual platforms such as MS Teams, Zoom, Facetime, etc

KNOWLEDGE, SKILLS, AND EXPERIENCE

Bachelors degree in Business or related field strongly preferred
Minimum of 5 years of experience in sales, business development or related field in the Food Industry
Minimum 3 years experience in retail channel – in-store bakery or deli experience preferred
Excellent negotiation and presentation skills
Solid verbal and written communication skills
Self-starter and ability to work independently as well as on a team
Solid understanding of P&L’s and managing a budget
PC proficiency to include Microsoft Office Outlook, Word, Excel, PowerPoint and CRM. Salesforce preferred
Ability to lift up to 50 lbs (e.g., product samples cases, etc.)
Ability to stand for 6 or more hours during the workday (e.g., trade shows, product demonstrations, etc.)
Ability to travel up to 75% within territory (CA, OR, WA, NV). Overnights as needed.

The Regional Sales Manager will be responsible for the attainment of annual sales goals and objectives for all assigned accounts in alignment with the overall In-Store Bakey & Deli (ISBD) sales strategy for the Northern Califonia region as well as OR, WA, NV