Regional Sr Integrated Marketing Specialist at Lennar

Columbia, Maryland, United States -

Full Time

Start Date

Immediate

Expiry Date

24 Jul, 26

Salary

84300.0

Posted On

25 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing strategy, Multi-channel marketing, Project management, Creative brief development, Brand consistency, Data analysis, Communication, Interpersonal skills, Time management, Digital marketing, Event planning, Strategic planning, Market insights, Cross-functional collaboration, Organizational skills

Industry

Real Estate

Description

Sr Specialist, Regional Integrated Marketing We are Lennar Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States. Join a Company that Empowers you to Build your Future The Regional Sr Integrated Marketing Specialist is responsible for developing, managing, and executing cohesive multi-channel marketing strategies across 3–4 divisions to drive community awareness and customer engagement. This role will serve as the strategic link between division presidents, regional marketing leaders, sales executives, corporate digital marketing functions and local division field teams, ensuring divisional sales goals are met with alignment across digital advertising, content, events, field marketing, and partner initiatives. Your Responsibilities on the Team Support the Integrated Marketing Manager, who is the point of contact (POC), owner and driver of integrated marketing plans, to enforce and ensure alignment across teams and timely execution. Lead the development of strategic creative briefs for key initiatives, ensuring alignment with divisional goals and national brand strategy. Oversee the execution and management of the integrated marketing calendar across all channels, aligning timing and messaging to maximize engagement and performance. Oversee and guide the development and localization of marketing assets, signage, events, sponsorships, and outreach initiatives to strengthen regional brand presence. Lead and partner with National strategy teams to interpret campaign performance and regional market insights, using data to optimize marketing plans and drive results. Lead, enforce and uphold brand consistency across all marketing touchpoints within the region, ensuring adherence to national standards and guidelines. Monitor and enhance cross-functional collaboration between Marketing Field Coordinators and Regional Integrated Marketing Specialists. Requirements Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required. Minimum 3 - 5 years of relevant experience in home building, real estate, marketing or consumer- facing industries preferred. Strong organizational and time management skills; able to manage multiple deadlines across various communities. Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams. Resourceful and solution oriented. Leverage digital and analytical tools with confidence to drive insights and outcomes. Experience in home building, real estate, or consumer-facing industries is a plus. #LI-JC2 #CB-SALES This information is intended to be a general overview and may be modified by the company due to factors affecting the business. General Overview of Compensation & Benefits: We reasonably expect the base compensation offered for this position to range from an annual salary of $67,400.00 - $84,300, subject to adjustment based on business-related factors such as employee qualifications, geographic pay differentials (e.g., cost of labor/living, etc.), and operational considerations. This position may be eligible for bonuses. This position may be eligible for commissions. This position will be eligible for the described benefits listed in the above section in accordance with Company Policy. This information is intended to be a general overview and may be modified by the Company due to factors affecting the business. Life at Lennar At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth. Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone’s Included Day. At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally. Lennar Associates will have access to these benefits as outlined by Lennar’s policies and applicable plan terms. Visit Lennartotalrewards.com to view our suite of benefits. Join the fun and follow us on social media to see what's happening at our company, and don't forget to connect with us on Lennar: Overview | LinkedIn for the latest job opportunities. Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We’re Always Looking Ahead Want to work in an innovative environment that empowers you to explore your passions? At Lennar, we promote asking questions and working together to solve complex problems. It’s how we’ve become a leader in the homebuilding industry and why our Associates love working here. If you’re interested in helping people find their future homes and, in doing so, build a better future for themselves, then Lennar is the place for you. Work Where Everyone’s Included We’re committed to building and sustaining an inclusive culture where everyone has a seat at the table, and we’re all on a first-name basis. This inclusive culture influences our hiring practices, the communities we serve and how we build better career experiences for all our Associates. It’s why we created our Everyone’s Included Advisory Council, and we’d love for you to be a part of our shared journey. Join Our Talent Network Join Our Talent Network: Welcome to the Lennar Community! We are tickled, delighted and happy that you've decided to join our Talent Community! We look forward to connecting about career opportunities at Lennar.

Responsibilities

The Regional Sr Integrated Marketing Specialist develops and executes multi-channel marketing strategies across multiple divisions to drive community awareness and engagement. This role acts as a strategic liaison between leadership, sales teams, and corporate functions to ensure alignment with divisional sales goals and brand standards.