Regional User Growth Manager at Wellhub

São Paulo, São Paulo, Brazil -

Full Time

Start Date

Immediate

Expiry Date

26 Mar, 26

Salary

0.0

Posted On

26 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

End-To-End Management, Multi-Channel Campaigns, Data-Driven Decision Making, Cross-Functional Collaboration, Project Management, Creative Asset Development, Analytical Skills, Testing Culture, Communication Skills, Problem-Solving, Customer Journey Optimization, Emerging Technologies, Prioritization Frameworks, Autonomy, Conflict Resolution, Team Synergies

Industry

Wellness and Fitness Services

Description

Your wellbeing, our mission. Join a company shaping a healthier world. GET TO KNOW US At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in 11 countries, we’re on a mission to make every company a wellness company. We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally. Join us in redefining the future of wellbeing! THE OPPORTUNITY We are hiring a Regional User Growth Manager to our Marketing team in São Paulo! Our User Growth is a dynamic team focused on driving growth through exceptional lifecycle experiences. With a customer-centric focus, we optimize every marketing touchpoint to deliver personalized messaging and tailored offers. Regionally, we take charge of Marketing-sourced revenue by analyzing data, bringing local relevance and cultural insights to campaigns, and fostering collaborative partnerships with local teams. Globally, we enable regional work and ensure consistency, identifying technical and operational opportunities, and leading global standardization. Our skills encompass analytical proficiency, execution expertise, strategic thinking, innovation mindset, local relevance, and effective digital marketing communication. Our team excels in understanding customer journeys, establishing global standards, influencing teams to improve the user experience, identifying opportunities, and fostering cross-functional collaboration. YOUR IMPACT Lead End-user Marketing: Responsible for the End-user Marketing strategy across the region, with direct accountability for marketing-sourced paid subscriber revenue. You will manage key performance indicators, including member acquisition, subscriptions, and churn, with a critical focus on leveraging growth opportunities within our key B2B client base, collaborating closely with local stakeholders. This role requires you to develop comprehensive marketing plans, accurately forecast the impact of new initiatives, and continuously optimize our processes. You will own the full funnel of marketing metrics and KPIs, from conversion rates to the frequency and reach of channels like Email, Push Notifications, In-App Pop-ups, and WhatsApp. Robust Data-Driven Decision-Making: Apply strong analytical skills to identify opportunities and make data-driven decisions. Drive growth in the region while balancing out specific markets' demands and requests and having the proper judgment to manage campaigns and initiatives efficiently, while still being relevant for key growth markets. Prioritize between multiple initiatives applying strong business expertise, according to opportunities and enrollment rates of key clients in each region. Cross-Functional Collaboration: As part of a global team, you'll collaborate with key local stakeholders (CS, WE, VM, CX) to manage cross-functional initiatives, get input from local teams and drive visibility of the work of your team. Build trust and foster a collaborative and fast-paced environment. Champion the End-user Marketing team in the region in forums like Regional Town Halls and Steering Committees, supporting other teams to get a better understanding of the Marketing initiatives. Local Trends and Opportunities: Proactively identify regional trends and opportunities, benchmarking competitors and marketing initiatives from other companies. Prioritize and align implementation internally and externally with the Global structure and local leadership teams. Connect business numbers to responsibilities, expanding expertise beyond the usual scope. Execution and Project Management: Serve as the dedicated Project Manager for regional end-user marketing initiatives, owning end-to-end execution from planning through CRM campaign deployment in an agile manner. You are responsible for maintaining a high-quality user experience by implementing rigorous QA processes. Oversee all deployment with meticulous attention to detail, adhering to global guidelines and best practices, and actively helping document new processes, all based on a deep understanding of the client and end-user journey. Creative Asset Development: Manage the creation of regional marketing assets (visuals and copy). You will collaborate closely with the centralized Branding team to ensure strict consistency across all channels and adherence to Wellhub's brand and marketing best practices. When necessary, take a hands-on approach to produce creatives using existing templates in tools like Canva and Figma. Foundational HTML knowledge is required for effective channel deployment. Innovation and Problem-Solving: Encourage, influence, and find innovative ways to address challenges and blockers. Foster a creative environment to drive growth beyond standard channels and campaigns. Apply strong experimentation skills, testing and validating hypotheses locally and identifying opportunities to scale globally. Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness. WHO YOU ARE Reside in São Paulo. Availability to go to the office when requested (at least 2 times per month). Expertise in end-to-end management of multi-channel campaigns with a focus on operational excellence and regional/global impact. Proven track record in driving a culture of testing (A/B testing, hypothesis validation) and scaling local insights globally. Expert at translating complex datasets and KPIs into actionable business insights, connecting granular numbers to the "big picture" and ROI. Proactively identifies emerging technologies and industry trends to optimize the customer journey and stay competitive. Proficient in managing multiple high-stakes projects using prioritization frameworks (e.g., RICE) to balance effort and impact. Master at tailoring complex context and shifting tone for various audiences, from executive memos to engaging public presentations. Skilled at building synergies across diverse teams and senior leadership, resolving roadblocks through persuasive communication. High level of autonomy to execute priorities with limited guidance, and the confidence to push back on misaligned initiatives. Ability to identify opportunities beyond the usual scope and resolve conflicts promptly through active listening. We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in CRM strategy and growth analytics are mandatory requirements. WHAT WE OFFER YOU With thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your wellbeing, we create an environment where you can thrive in all dimensions of your life. Our flexible benefits program allows you to customize some of the benefits, according to your needs! Our benefits include: WELLHUB: Free Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you. WELLZ: A complete emotional wellbeing program with a unique approach. It offers personalized journeys that combine individual therapy sessions (52 per year) and on-demand content. HEALTHCARE: Health, dental, and life insurance. FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. When you join, use our home office reimbursement to set up your home office. PAID TIME OFF: It’s important to take time away from work to recharge.Employees receive vacations after 6 months and additional 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + an extra holiday for your birthday! PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled. CAREER GROWTH: Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success. CULTURE: You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters. Learn more about our shared culture and values here. And to get a glimpse of life at Wellhub… Follow us on Instagram @lifeatwellhub and LinkedIn! Diversity, Equity, and Belonging at Wellhub We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong. Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos.

Responsibilities

Lead the End-user Marketing strategy across the region, focusing on marketing-sourced paid subscriber revenue and managing key performance indicators. Collaborate with local stakeholders to develop marketing plans and optimize processes.