JOIN A HIGH-PERFORMANCE STARTUP FOCUSED ON BUILDING THE FUTURE OF AI-DRIVEN PAID ACQUISITION PERFORMANCE MARKETING

At WKND, we’re not just another agency—we’re shaping a tech-driven future where AI-powered solutions revolutionize how brands acquire and retain customers. As a subsidiary of WKND Investments, we bring a unique blend of performance marketing and creative strategy, alongside the robust capabilities of an investment-backed tech-forward approach.
While we currently excel in these areas, our long-term vision is to develop scalable software platforms that help eCommerce brands maximize their growth, profitability, and brand loyalty. We don’t follow trends—we create them. Our approach is anchored in speed, innovation, and execution at the highest level, redefining performance and retention marketing in an ever-evolving digital landscape.

RELENTLESS PURSUIT OF EXCELLENCE

At WKND, excellence isn’t optional—it’s our standard. We’ve cultivated a performance-first culture where outcomes reign supreme—whether launching high-performing campaigns in record time or leveraging AI to solve complex marketing challenges. Whether it takes three hours or three hundred, our goal remains the same: deliver world-class results with a tangible impact. Every team member is empowered to think critically, act decisively, and solve complex problems at scale. This is not a place for those seeking routine—it’s for those who thrive under pressure and are driven by transformative outcomes.

MANAGEMENT & LEADERSHIP REQUIREMENTS

• 5+ Years of Proven Leadership Experience: You have a solid track record of leading and nurturing high-performing teams, with a focus on developing talent and empowering individuals to exceed expectations.
• Lead a High-Impact Paid Media Team: Manage a dynamic team of (8) Senior Paid Media Buyers, providing ongoing mentorship, troubleshooting support, and maintaining consistently high performance across campaigns.
• Expert in Forecasting & Budgeting: Oversee monthly spending forecasts, ensuring budgets align with client goals and adjusting allocations as necessary to optimize campaign performance and results.
• Strategic Goal-Setting & Initiative-Driven: Establish clear, actionable monthly, weekly, and daily targets, keeping the team laser-focused on achieving key performance indicators (KPIs) and driving long-term success.
• Thought Leadership & Collaborative Support: Act as a trusted advisor and thought partner to your team, fostering a culture of innovation, open problem-solving, and strategic thinking to elevate performance.
• Accountability & Execution Excellence: Implement robust job scorecards and performance reviews, ensuring each team member consistently meets and exceeds ROAS/MER targets while maintaining the highest standards of execution.
• Continuous Performance Enhancement: Lead proactive initiatives to streamline workflows, optimize campaign processes, and drive superior client outcomes, consistently pushing the boundaries of success.

WHO YOU ARE

• AI-Driven Innovator: You’re passionate about leveraging AI and automation to push the limits of what’s possible, always looking for ways to deliver scalable, cutting-edge solutions that drive success.
• Tech Visionary: You thrive in environments that challenge you to innovate, embracing new technologies and harnessing them to create transformative, future-proof SaaS platforms.
• Creative Problem Solver: You’re not afraid to think outside the box, tackling complex challenges with fresh perspectives and finding solutions that have a lasting impact.
• Collaborative Team Player: You excel in communicating complex ideas clearly, working seamlessly across teams, and contributing to a culture of open collaboration to achieve ambitious goals.
• Results-Oriented & Data-Driven: You’re obsessed with data, continuously interpreting metrics to relentlessly optimize campaigns and drive unparalleled ROI. You’re not just meeting targets—you’re exceeding them.
• Platform Proficiency & Digital Mastery: You’re a wizard across paid platforms like Meta Ads, Google Ads, TikTok, and more, with a sharp understanding of AI-driven optimization tools that push performance to new heights.
• Proactive & Adaptable: You’re always ahead of the curve, staying ahead of platform changes and anticipating challenges before they arise. You pivot with agility, turning potential obstacles into growth opportunities.

REQUIREMENTS

• EDUCATIONBachelor’s degree in Marketing or a related field (required).
• EXPERIENCE5+ years of hands-on performance marketing experience in paid social (required).
• 5+ YEARS OF MANAGEMENT EXPERIENCELeading a paid media, paid social team or equivalent.Proven ability to scale campaigns, manage large budgets, and hit or exceed KPI targets.
• TECHNICAL SKILLSHighly knowledgeable in bidding/targeting automation tools.Proficient in Google Analytics and other ad management/testing tools.
• SOFT SKILLSExcellent project management and problem-solving capabilities.Ability to structure complex, multi-stakeholder projects effectively.Strong written and verbal communication skills for client-facing and internal collaboration.
• PERFORMANCE CULTUREThrive in a fast-paced environment with evolving priorities.Demonstrate a strong sense of ownership and time-management skills.

ROLE OVERVIEW

Join WKND, a boundary-pushing agency where data, creativity, and cutting-edge technology collide to deliver transformative results for our global clients. As our Paid Media Manager, you’ll be at the forefront of innovation—driving strategic campaigns across major digital platforms, leading a high-impact media team, and shaping the future of performance marketing. If you’re an ambitious leader passionate about scaling brands, innovating with AI, and empowering teams to reach new heights, this is your opportunity to make a lasting impact.

KEY RESPONSIBILITIES

• Campaign Strategy & Execution Excellence: Lead the strategic development and execution of multi-channel paid media campaigns, including audience segmentation, targeting, messaging, budgeting, and optimization. Ensure all strategies are aligned with business objectives and client goals, driving measurable outcomes across digital platforms.
• Seamless Collaboration with Creative Teams: Partner closely with creative teams—including designers, copywriters, and video producers—to ensure ad creatives are compelling, on-brand, and resonate with the target audience. Drive the alignment of creative direction with performance objectives, ensuring every creative asset is optimized for maximum engagement, conversions, and ROI.
• Performance Optimization & Innovation: Set and maintain ambitious campaign benchmarks, continually monitoring, analyzing, and optimizing performance. Identify and implement key opportunities for scaling, testing new strategies, and adjusting targeting and bidding techniques to drive higher performance and exceed client KPIs. Leverage A/B testing, audience insights, and data analysis to evolve strategies in real time.
• Revenue & Spend Target Mastery: Take full ownership of campaign budgets, ensuring they are spent efficiently and in alignment with client goals. Regularly monitor and adjust budgets to ensure campaigns are performing at their highest potential. Ensure consistent achievement of at least 90% of revenue and spend targets, driving substantial growth, profitability, and ROI.
• Advanced Data Analysis & Reporting: Use advanced analytics platforms and tools to track key performance metrics across multiple channels and campaigns. Regularly review and present in-depth performance reports, translating complex data into actionable insights. Propose data-driven optimizations and strategic pivots to enhance campaign performance.
• Cross-Platform Strategy Development: Lead the development of integrated strategies across multiple ad platforms (Google, Facebook, Instagram, YouTube, TikTok, etc.), ensuring cohesive messaging, audience targeting, and cross-platform optimization. Utilize platform-specific best practices to tailor strategies for each channel while maintaining a unified approach.
• Client Relationship & Communication: Serve as a primary point of contact for clients, ensuring transparent communication and regular updates on campaign performance. Build strong, long-term relationships by actively listening to client feedback, understanding evolving business needs, and proposing new strategies and opportunities for growth.
• Scaling & Growth Initiatives: Identify opportunities for campaign scaling and business expansion by analyzing trends, testing new strategies, and leveraging emerging technologies. Develop long-term growth plans for clients that ensure continued success across digital marketing channels.
• Risk Mitigation & Agile Decision Making: Proactively identify potential risks and challenges in campaign performance or budget allocation. Utilize data and insights to make quick, informed decisions, adjusting strategies and budgets to mitigate risks while maintaining high performance.
• Leadership & Team Management: Lead and mentor junior media buyers and campaign managers, fostering a collaborative and growth-oriented environment. Provide guidance on strategy execution, optimization techniques, and professional development, ensuring the team consistently meets performance targets.