REP44866041488 - Lifecycle Marketing Manager at Activate Talent

, , Philippines -

Full Time

Start Date

Immediate

Expiry Date

29 Dec, 25

Salary

0.0

Posted On

30 Sep, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Lifecycle Marketing, CRM, Email Marketing, Data Analysis, UX, Engineering, Systems Thinking, Cross-Functional Coordination, Martech Ecosystem, Vendor Management, Testing Roadmap, Localization, Compliance, Ecommerce KPIs, Documentation, Communication

Industry

Staffing and Recruiting

Description

Job Title: Lifecycle Marketing Manager Employment Type: Full-time; Remote Schedule: US Time zone Industry: Apparel About the Role We’re seeking a highly experienced Lifecycle Marketing Manager to lead and optimize our sophisticated email and CRM ecosystem. This is not a typical email marketing role. You will be at the intersection of marketing, product, data, UX, and engineering, managing a multi-platform, multi-vendor tech stack powering complex lifecycle journeys across global markets. You must be equal parts strategist, systems thinker, and analyst, able to audit and improve enterprise-level flows that touch multiple departments and customer segments. Key Responsibilities Own, audit, and evolve our full lifecycle marketing system – including transactional, triggered, and behavioral campaigns. Lead cross-functional coordination between Growth, Product, Analytics, Engineering, and external vendors to align CRM strategy with broader business goals. Manage a complex martech ecosystem, including integrations across ESPs, CDPs, customer support tools, analytics platforms, and checkout systems. Conduct deep system audits to uncover legacy logic, overlapping triggers, conflicting flows, and missed opportunities. Standardize and document business logic, flow ownership, and performance benchmarks across departments and platforms. Evaluate and streamline vendor partnerships and platform usage to ensure best-in-class deliverability, scalability, and customer experience. Design and own the testing roadmap for flows and segmentation strategies, in collaboration with data and growth teams. Translate UX/business logic into clear flow maps, working alongside designers and developers to ensure accuracy and effectiveness. Partner with international teams to adapt lifecycle strategies for localization, compliance, and regional business priorities. Bonus Points Experience with legacy system audits and modernization Familiarity with lifecycle platforms like Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud Strong understanding of eCommerce KPIs (LTV, AOV, RPR) within a technical system context What Success Looks Like 2-week audit completed with documented flow maps, pain points, and a roadmap Increased system clarity, reduced redundancies, and improved customer experience Aligned lifecycle strategy across departments and platforms Documented playbooks and accountability structure implemented Required Experience 7+ years in Lifecycle/CRM Marketing, with at least 3 years managing complex, enterprise-level systems across multiple platforms. Proven experience working across multiple departments and platforms (e.g. ESPs, CDPs, Shopify, Recharge, Zendesk, GA, Segment, etc.) Strong technical fluency – you understand customer data, event tracking, integrations, and how various tools interconnect. Background in UX/UI, Business Analysis, or Systems Design is highly preferred. Excellent communication and documentation skills; able to align technical realities with strategic business objectives. Experience working in international/multi-market environments and navigating varying compliance/regulatory needs.

Responsibilities

Own and evolve the full lifecycle marketing system, managing complex campaigns across multiple platforms. Lead cross-functional coordination to align CRM strategy with broader business goals.