Require a Chief Marketing Officer (CMO) – Alco-Bev Powerhouse in Delhi at TestHiring

, delhi, India -

Full Time

Start Date

Immediate

Expiry Date

02 Oct, 26

Salary

0.0

Posted On

04 Jul, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, New Product Development, Integrated Marketing, Digital Growth Strategy, Performance Marketing, Influencer Scaling, D2C Ecosystems, Agency Management, Trade Marketing, Regulatory Compliance, Packaging Design, Market Positioning

Industry

IT Services and IT Consulting

Description

KEY RESPONSIBILITIES:* * *Macro Portfolio Architecture:* Defining and executing the overarching corporate brand strategy and product architecture, driving premiumization roadmaps across existing and upcoming spirit lines. * *End-to-End NPD Leadership:* Orchestring the full lifecycle of New Product Development (NPD)—from initial consumer insight mining and flavor formulation to packaging innovation and full-scale commercial market launch. * *Integrated Marketing Governance:* Balancing long-term corporate brand equity building with high-impact, real-time on-ground execution across Above-the-Line (ATL), Behind-the-Line (BTL), experiential activations, and trade marketing channels. * *Digital Ecosystem Command:* Spearheading next-generation digital growth strategies spanning social entertainment frameworks, targeted performance marketing, data-driven influencer scaling, and niche direct-to-consumer (D2C) ecosystems. * *Agency & Team Leadership:* Building, mentoring, and inspiring a high-performing internal marketing cell while structurally managing an elite ecosystem of creative, digital, media-buying, and PR agencies. * *Regulated Market Navigation:* Crafting highly creative, compliant marketing solutions that successfully navigate the complex regulatory and distribution-led frameworks of the Indian Alco-Bev sector. Requirements * *Experience Base:* 15+ years of progressive professional success operating as a Head of Marketing, VP Marketing, or Brand Lead within the *FMCG, Alco-Bev, Premium Lifestyle, or highly regulated consumer goods categories*. * *Proven Track Record:* A verifiable history of successfully scaling consumer brands—specifically premium or semi-premium portfolios—within highly competitive, distribution-heavy marketplace structures. * *Functional Depth:* Expert-level mastery across modern packaging design innovation, trade activation networks, digital metrics, and multi-tier market demographic positioning. * *Educational Background:* Master of Business Administration (MBA) specializing in Marketing or Business Management from a premier, top-tier business institution is highly preferred.

Responsibilities

The CMO will define the corporate brand strategy and lead the full lifecycle of new product development for spirit lines. They are responsible for managing integrated marketing governance, digital growth, and navigating the regulated Indian Alco-Bev market.