Require a Head – Marketing & Brand in Mumbai at TestHiring

, , India -

Full Time

Start Date

Immediate

Expiry Date

03 Oct, 26

Salary

0.0

Posted On

05 Jul, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Architecture, Demand Generation, Enrollment Growth, AI-Powered Marketing, PR & Communications, Thought Leadership, HNI Targeting, Performance Marketing, Web Attribution, Organic Growth, Stakeholder Management, Analytical Problem Solving, Marketing Leadership, Customer Engagement, Predictive Modeling, Creative Direction

Industry

IT Services and IT Consulting

Description

KEY RESPONSIBILITIES: * *Macro Brand Architecture:* Defining and executing the long-term corporate brand strategy, premium market positioning, and core value proposition for the K-12 school consortium. * *Demand Generation & Enrollment Growth:* Planning and executing high-yield parent acquisition playbooks, managing scalable lead generation engines, and optimizing the complete enrollment conversion funnel. * *AI-Powered Customer Engagement:* Deploying cutting-edge, AI-led marketing frameworks, predictive modeling, and automated data engines to enhance real-time customer engagement and personalize communication. * *PR, Communications & Thought Leadership:* Orchestrating regional and national PR campaigns, managing media relations, and driving corporate thought leadership initiatives to build market authority. * *Affluent Audience Targeting:* Designing highly customized, experiential marketing approaches tailored to effectively connect with and influence High-Net-Worth Individuals (HNIs) and affluent parent segments. * *Marketing Function Leadership:* Recruiting, mentoring, and inspiring a high-performing marketing and creative cell while structurally institutionalizing marketing best practices. Requirements * *Experience Blueprint:* 8–12 years of progressive, verified professional success operating as a Head of Marketing, Senior Brand Manager, or Growth Lead across Brand, Growth, Digital, or Consumer Marketing domains. * *Brand Scaling Track Record:* A proven history of successfully launching, managing, or scaling premium, premium-luxury, or aspirational consumer brands. * *Technical Mastery:* Authoritative command over performance marketing engines, web attribution models, organic growth tactics, and emerging AI-powered marketing toolkits. * *Attributes:* High comfort with boardroom-level accountability, strong analytical problem-solving depth, exceptional stakeholder management skills, and a deep passion for shaping the future of education.

Responsibilities

Lead the corporate brand strategy and premium market positioning for a K-12 school consortium. Drive enrollment growth through AI-powered customer engagement, high-yield acquisition playbooks, and strategic PR campaigns.