Require a Head of Social Media – Leading Consumer Fitness & Wellness Brand at TestHiring

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

03 Oct, 26

Salary

0.0

Posted On

05 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media Strategy, Community Management, Influencer Marketing, Content Strategy, Data Analytics, Team Leadership, Brand Equity, Campaign Execution, Digital Marketing, Stakeholder Management

Industry

IT Services and IT Consulting

Description

KEY RESPONSIBILITIES: * *Macro Social Media Governance:* Architecting and executing the overarching organic social media strategy across all major platform touchpoints (including Instagram, YouTube, and LinkedIn) to aggressively drive brand equity and affinity. * *Scale Community Architecture:* Owning, engaging, and structurally scaling one of India’s largest online fitness and wellness communities through high-retention social-first content playbooks. * *Creator & Influencer Ecosystem Leadership:* Designing and leading comprehensive influencer, athlete, and creator-led marketing frameworks—managing high-impact scouting, onboarding, and native content integration. * *Integrated Campaign Execution:* Steering the end-to-end delivery of large-scale, cultural, and product-focused social campaigns from conceptual scripting through to real-time publishing. * *Data-Driven Performance Diagnostics:* Pairing sharp creative storytelling instincts with strict analytical discipline; utilizing advanced platform analytics to optimize audience engagement, traffic loops, and follower growth curves. * *Cross-Functional Team Management:* Leading, mentoring, and inspiring a high-performing internal cell of social media managers, copywriters, and multimedia creators while seamlessly aligning with cross-functional brand and product stakeholders. Requirements * *Experience Base:* 7–10 years of progressive, verified professional success operating as a Social Media Head, Senior Brand Manager, or Lead Content Strategist. * *Vertical Foundations:* A highly successful background driving scalable digital footprints explicitly within the *Consumer Tech, D2C Lifestyle, Fitness, Wellness, or high-growth Digital-First Brand* landscapes. * *Community Track Record:* A proven, data-backed history of having built highly engaged social-first brand identities and scaling active online community spaces from scratch. * *Attributes:* Exceptional structural thinking, exceptional leadership capabilities, deep understanding of platform algorithm dynamics, and a strong passion for consumer wellness culture.

Responsibilities

Architect and execute the organic social media strategy across Instagram, YouTube, and LinkedIn to drive brand equity. Lead the growth of the online fitness community and manage the creator and influencer ecosystem.