Require a Performance Marketing Senior Executive in Gurgaon at TestHiring

Gurgaon, haryana, India -

Full Time

Start Date

Immediate

Expiry Date

02 Oct, 26

Salary

0.0

Posted On

04 Jul, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Google Ads, Meta Ads, Lead Generation, Conversion Tracking, GA4, Performance Analysis, ROAS Optimization, BFSI Marketing, Budget Management, A/B Testing, Tag Management, CPA Reduction

Industry

IT Services and IT Consulting

Description

KEY RESPONSIBILITIES: * *Paid Media Deployment & Scale:* Designing, launching, and structurally scaling high-impact paid marketing acquisition campaigns across Google Ads (Search, Performance Max, Display) and Meta Ads (Facebook, Instagram) architectures. * *High-Volume Lead Generation:* Developing and tracking robust, low-friction lead capture funnels specifically tailored to financial products, ensuring a steady pipeline of verified prospects for distribution networks. * *Advanced Conversion Tracking:* Setting up, validating, and auditing complex conversion tracking infrastructures, event tracking modules, and custom web attribution flows using modern analytical tools. * *Granular Campaign Diagnostics:* Conducting routine deep-dive performance analysis across ad creatives, target audience cohorts, keyword clusters, and landing page variants to ruthlessly minimize CPA (Cost Per Acquisition). * *Capital & ROI Management:* Monitoring daily and monthly media spending grids, balancing budget allocations dynamically based on yield metrics, and maximizing absolute ROAS (Return on Ad Spend) and ROI targets. * *Cross-Functional Asset Engineering:* Partnering with internal creative pods, web developers, and compliance cells to continuously deploy optimized ad copies, visual creatives, and high-conversion landing pages. Requirements * *Experience Base:* 3–4 years of progressive, verified professional success operating as a Performance Executive, Paid Media Specialist, or Growth Marketer. * *Industry Foundation:* A mandatory, deeply rooted career background executing digital acquisition strategies explicitly within the *BFSI (Banking, Financial Services, Insurance, Fintech, or Wealth Management)* sector. * *Technical Mastery:* Authoritative, hands-on control over the back-ends of Google Ads Manager, Meta Business Manager, Google Analytics 4 (GA4), and standard tag management structures. * *Attributes:* Strongly data-driven with exceptional mathematical and analytical abilities, highly execution-oriented, and comfortable navigating stringent financial advertising guidelines.

Responsibilities

Design and scale high-impact paid acquisition campaigns across Google and Meta platforms to drive high-volume lead generation for financial products. Manage media spending and optimize conversion funnels to maximize ROI and minimize Cost Per Acquisition.