Require a Senior Brand Marketing Manager in Bangalore at TestHiring

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

25 Sep, 26

Salary

0.0

Posted On

27 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Digital Marketing, Market Research, Competitive Analysis, Consumer Insights, Campaign Management, Budget Management, Stakeholder Management, Performance Analytics, Content Creation, Social Media Strategy, Retail Dynamics, Category Management, Visual Storytelling, Google Analytics, CRM Platforms

Industry

IT Services and IT Consulting

Description

Develop and execute comprehensive brand strategies that align with business goals and market trends in the FMCG/Foods/Beverage space. Lead end-to-end brand campaigns across digital, social, OOH, retail, and media platforms to maximize reach and engagement. Conduct in-depth market research, competitive analysis, and consumer insights to inform brand positioning and messaging. Collaborate with product development, sales, and supply chain teams to ensure brand consistency and timely go-to-market execution. Manage brand budgets, monitor campaign performance, and optimize strategies using KPIs such as brand awareness, share of voice, and sales lift. Build and maintain strong relationships with external agencies, media partners, and retail stakeholders. Champion innovation in brand storytelling, digital engagement, and experiential marketing to connect with evolving consumer preferences. Track and report on brand health metrics, including brand equity, customer sentiment, and lifetime value. Mentor and guide junior marketing team members to foster a culture of creativity, accountability, and continuous improvement. Requirements Bachelor’s degree in Marketing, Business, or a related field; MBA preferred. 2–5 years of progressive experience in brand marketing within the FMCG, Foods, or Beverage industry. Proven track record of managing high-impact brand campaigns with measurable business results. Expertise in digital marketing, social media strategy, content creation, and performance analytics. Strong analytical skills with experience using tools like Google Analytics, CRM platforms, and marketing automation systems. Excellent communication, presentation, and stakeholder management abilities. Ability to thrive in a fast-paced, results-oriented environment with multiple priorities. In-depth knowledge of consumer behavior, retail dynamics, and category management in India’s FMCG landscape. Proficiency in Microsoft Office Suite, PowerPoint, and visual storytelling tools.

Responsibilities

Develop and execute comprehensive brand strategies and end-to-end campaigns across digital, social, and retail platforms within the FMCG sector. Manage brand budgets, monitor KPIs, and collaborate with cross-functional teams to ensure consistent go-to-market execution.