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Require a Strategy Head in Mumbai at TestHiring
, , India -
Full Time

Start Date

Immediate

Expiry Date

13 Jul, 26

Salary

0.0

Posted On

14 Apr, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Media Planning, Brand Strategy, OOH Leadership, AdTech, Programmatic Advertising, Data Visualization, Data Analysis, Strategic Planning, Stakeholder Management, Team Leadership, Market Research, Digital Marketing, Attribution Modeling, Innovation

Industry

IT Services and IT Consulting

Description
KEY RESPONSIBILITIES: Strategic Vision: Setting the national roadmap for OOH planning, ensuring it remains the most impactful medium in the BCCL integrated arsenal. Data-Led Planning: Building media strategies rooted in audience insights, location intelligence, and consumer mobility patterns. DOOH & Programmatic Leadership: Driving the adoption of Programmatic OOH, allowing for real-time, data-triggered ad delivery across a massive network of digital screens. Growth Partnership: Collaborating with national business teams to lead high-decibel pitches for Fortune 500 clients and government verticals. Measurement Frameworks: Establishing rigorous KPIs and measurement standards to transition OOH from "Reach" to "Attribution." Talent Mentorship: Leading and upskilling a team of strategists to become "Outcome-Driven" planners. Requirements The Strategic Veteran: 12+ years of experience in Media Planning, Brand Strategy, or OOH Leadership with a proven track record at a top-tier agency or network. The Tech-Forward Planner: Deep understanding of the AdTech ecosystem, specifically programmatic platforms and data visualization tools. The Analytical Powerhouse: Ability to translate complex mobility datasets into simple, persuasive narratives for clients. Stakeholder Influence: Exceptional interpersonal skills to navigate global brand teams and internal leadership in a large-scale conglomerate. Innovation Mindset: A passion for "What’s Next"—from 3D anamorphic tech to hyper-local attribution models.
Responsibilities
The Strategy Head will define the national roadmap for OOH planning and drive the adoption of programmatic digital out-of-home advertising. They will also lead high-stakes client pitches and establish rigorous measurement frameworks to improve campaign attribution.