Require an Assistant Brand Manager (ABM) in Gurgaon at TestHiring

Gurgaon, haryana, India -

Full Time

Start Date

Immediate

Expiry Date

02 Oct, 26

Salary

10000.0

Posted On

04 Jul, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Architecture, Business Analytics, Go-To-Market Strategy, Digital Marketing, Trade Marketing, Consumer Insights, Market Research, Project Management, Cross-Functional Collaboration, Retail Activation, Performance Tracking, Brand Positioning

Industry

IT Services and IT Consulting

Description

KEY RESPONSIBILITIES: * *End-to-End Brand Architecture:* Co-piloting long-term brand equity playbooks and defining positioning models as the group penetrates new consumer segments. * *Data-Driven Business Analytics:* Mining internal sales pipelines, distributor data, and market research variables to decode core consumer insights and identify operational whitespace opportunities. * *High-Impact Product Launches:* Conceptualizing and executing the go-to-market (GTM) strategy for new product portfolios, ensuring seamless execution from product development to retail shelves. * *Integrated Media & Digital Strategy:* Designing and tracking digital marketing campaigns, performance loops, and traditional media models to build consumer pull and brand awareness. * *Trade & Modern Trade Marketing:* Structuring high-yield consumer promotions, point-of-sale (POSM) visibility frameworks, and localized retail activation strategies across Modern Trade and General Trade channels. * *Cross-Functional Ownership:* Taking proactive command of campaign timelines, challenging existing marketing concepts, and collaborating closely with production, sales, and supply chain teams. Requirements * *Experience Base:* 3–5 years of progressive professional success operating within *FMCG Marketing, Consumer Insights, Media/Advertising Agencies, Brand Strategy, or Digital Marketing*. * *Core Mental Framework:* Highly analytical, comfortable handling data arrays, and possessing a deep curiosity about shifting Indian consumer behavior. * *Operational Drive:* A proven self-starter who takes autonomous ownership of projects without waiting for micro-instructions; comfortable operating in a fluid, high-growth environment. * *Attributes:* High learning agility, execution-focused mindset, excellent communication skills, and a genuine passion for working on the ground to hit business metrics.

Responsibilities

The role involves managing end-to-end brand architecture, positioning models, and executing go-to-market strategies for new product portfolios. It also requires driving data-driven business analytics and managing integrated media and trade marketing campaigns.