Require an Associate Director – Distribution Marketing in Mumbai at TestHiring

, , India -

Full Time

Start Date

Immediate

Expiry Date

28 Aug, 26

Salary

0.0

Posted On

30 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Growth Blueprinting, Full-Funnel Campaign Management, BARC Analytics, Affiliate Management, MarTech Integration, Budget Optimization, Media Planning, B2B Marketing, B2C Marketing, Performance Marketing, Brand Strategy, Data Synthesis, ROI Analysis, Corporate Visibility, Generative AI Frameworks, Stakeholder Management

Industry

IT Services and IT Consulting

Description

KEY RESPONSIBILITIES: Strategic Growth Blueprinting: Orchestrating the comprehensive Annual Operating Plan (AOP) and marketing strategies for distribution channels, focusing entirely on multiplying subscription revenues. Full-Funnel Campaign Management: Designing and deploying integrated B2B and B2C campaigns across linear TV, digital, print, radio, and OOH to build top-of-funnel demand and maximize bottom-funnel viewer conversions. Data Synthesis & BARC Analytics: Aggregating and translating large data pools, competitive tracking matrices, and BARC data into sharp, actionable marketing initiatives deployed straight onto the ground. Affiliate & Partner Alliances: Partnering with distribution leadership, affiliate networks, and cross-functional channel sales squads to build marketing loops and drive partner-led viewer acquisition. MarTech & Automation Integration: Exploring and scaling technology setups, automated consumer communication, and Generative AI frameworks to seamlessly solve affiliate and customer pain points. Budget Optimization & Financial Control: Operating with a rigid, ROI-led approach to media budget management—managing end-to-end finance pipelines, cost-tracking operations, and vendor pipelines. Publicity & Corporate Visibility: Overseeing macro strategic publicity campaigns and regional communication frameworks to maximize on-ground visibility for distribution initiatives. Requirements Experience: 8–9+ years of progressive experience built at the intersection of media distribution, performance marketing, or brand strategy. Education: MBA or Post-Graduate degree from a premier Tier-1 Business School is mandatory. Industry Background: Heavy, prior experience operating within a Leading Television Network, OTT Ecosystem, Broadcast Media House, or Premium Media Buying Agency. Analytical Prowess: Deep familiarity with television rating frameworks (BARC databases), conversion tracking mechanics, and modern data-analytics suites. Core Competency: A proven track record of managing linear TV, Value-Added Services (VAS), or IPTV categories, backed by strong media planning fundamentals. Attributes: High experimentation hunger, an entrepreneurial spirit focused on problem-solving, and the executive range to handle high-value cross-functional stakeholders.

Responsibilities

Lead the annual operating plan and marketing strategies for distribution channels to increase subscription revenues. Manage integrated multi-channel campaigns and leverage BARC data to drive viewer acquisition and conversion.