Sign up with

Already have an account? Log in here

Need some help?
Talk to us at +91 7670800001

Residential Marketing Head at Filinvest Group

Manila, National Capital District, Philippines -

Full Time

Start Date

Immediate

Expiry Date

19 Mar, 26

Salary

0.0

Posted On

19 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Design Thinking, Sales Funnel Orientation, Data Interpretation, Campaign Iteration, Cross-Functional Collaboration, Storyboarding, Visual Merchandising, Project Management

Industry

Hospitality

Description

JOB SUMMARY The Residential Marketing Head will be responsible for end-to-end development and execution of field marketing activations, trade merchandising, and digital engagement strategies that drive lead generation and sales conversion. This role will lead the Marketing Team and will work in close alignment with Sales to bring campaigns to life in the project catchment areas. The ideal candidate must think like a commercial strategist and execute like a creative brand leader, grounded on the sales funnel approach. KEY RESPONSIBILITIES Develop and execute field activation campaigns to drive foot traffic and qualified leads to project sites. | nationwide sales/marketing events Create high-impact on-site merchandising plans including key visuals, POP materials, booth set-up, and collaterals. Lead the customer journey design (both physical and digital) per target segment. Spearhead development of creative concepts for marketing touchpoints aligned with the buyer journey. Ensure that marketing programs are rooted in sales funnel logic: awareness, consideration, intent, conversion. Champion collaboration across sales and digital teams to align content, messaging, and timing of campaigns. SKILL REQUIREMENTS: Design thinking Sales funnel orientation Data interpretation and campaign iteration Cross-functional collaboration Storyboarding or visual merchandising Project management under tight timelines BEHAVIORAL REQUIREMENTS: Strategic and commercial mindset Detail-oriented but execution-strong Strong stakeholder management and communication Creative with discipline and performance orientation Strong leadership presence and team mentoring capability

Responsibilities

The Residential Marketing Head will develop and execute field marketing activations and digital engagement strategies to drive lead generation and sales conversion. This role involves leading the Marketing Team and collaborating closely with Sales to implement campaigns effectively.