ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $300 billion of real estate in nearly 250 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages over 1,000,000 units/beds globally, and has a robust institutional investment management platform comprised of nearly $78 billion of assets under management, including over $35 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

JOB DESCRIPTION SUMMARY

The Manager, Residential Property Management Marketing Strategy engages with real estate operations leaders, client representatives, and other marketing leaders and teams to create and develop marketing playbooks and the individual property marketing strategies, timelines, and budgets that align with and enable achievement of the property’s brand priorities, financial targets, and goals around operational performance over the life of the property. The position serves as an active participant on the Four-Person Teams responsible for property and/or portfolio performance to track, monitor, and identify emerging trends or potential issues that may adversely impact performance, make recommendations for adjusting marketing strategies or other actions to maximize results or correct and address deficiencies, and proactively implement advertising spend recommendations to increase the return on investment. The Manager, Marketing Strategy is responsible for conducting educational and training sessions for property team members on optimizing the use of marketing tools, products, and systems, and collaborates with marketing team members to promote the sharing of marketing best practices and coordinate on strategic and portfolio-level initiatives.

BASIC KNOWLEDGE & QUALIFICATIONS:

• Bachelor’s degree or comparable experience in marketing, communications, advertising, general business, or a related field. 5-7+ years’ experience in a marketing leadership position within a mid-to-large size services type business, or a creative or digital media agency. Experience in real estate property management is preferred for this role, and particularly knowledge of marketing-related product, programs, concepts and practices common to the multifamily housing industry.
• Very strong process and project management skills and a proven track record in successfully managing deliverables and execute the completion of multiple activities, tasks, and processes according to specified timelines, legal standards, and defined outcomes.
• Skilled in organizing and managing personal and team productivity, meeting deadlines, and coping and managing through quickly changing priorities and environments. Demonstrated proficiency in solving problems, thinking strategically and creatively, and resolving conflicts is required.
• Excellent written, oral, and interpersonal communication skills, with a strong customer-centric orientation. Solid ability to make creative and compelling presentations related to marketing strategies, marketing budget formulation, and key performance indicators and metrics to diverse audiences, including clients, investors, and other internal and external stakeholders.
• Must be experienced in interacting with team members from multiple functional disciplines and different job levels, as well as building and maintaining productive relationships with external vendors and suppliers, and business leaders throughout the Company.
• Excellent leadership and people-management skills, with solid experience in acquiring and developing talent, building and managing teams comprised of diverse team members, and promoting a productive and energized work climate that encourages team member growth, engagement, and retention.
• Skilled and comfortable in using digital and online software and apps to accomplish work, manage and organize time, and communicate, including the ability to use Microsoft products such as Word, Excel, PowerPoint, and TEAMS, email, and virtual meeting software. Strong skills in advanced Excel functions are preferred, including use of pivot tables.

• Engage and partner with real estate operations leaders, marketing leaders and teams, and client representatives to create and develop marketing playbooks and individual property marketing plans, strategies, timelines, and budgets that align with and enable achievement of the property’s brand priorities, financial targets, and goals for operational performance over the life of the property.
• Serve as the marketing voice on the Four-Person Teams responsible for overseeing and managing the performance of the properties by tracking and monitoring marketing and performance data to identify emerging trends or potential issues and opportunities and making recommendations for adjusting marketing strategies to maximize results or correct and address performance setbacks and deficiencies.
• Lead and manage efforts to maximize revenue and return on investment by recommending and implementing strategic and proactive decisions related to advertising spend, ensuring compliance with the property’s approved marketing budget, and closely tracking and managing marketing spend to contain or reduce costs without adversely impacting the revenue impact from marketing strategies.
• Oversee the development and delivery of educational and training sessions for property team members to promote the optimum use of marketing tools, systems, and products, such as Reputation.com, Social Media, and Yardi. Seek team member feedback to evaluate their understanding and knowledge of various marketing tools and resources, and provide job aids, user guides, video tutorials, and other materials to support the effective application of marketing products.
• Monitor and stay up to date on business activities, decisions, and other strategic actions that may impact planned or in-progress marketing plans at assigned properties or portfolios, access, review, and report on marketing metrics, reputation sentiment, and other marketing-related key performance indicators, and appropriately adjust or recommend changes to marketing strategies to adapt to business changes or other factors impacting property performance.
• Collaborate with and promote ongoing communication with the team members and leaders of the other business groups within the Greystar Marketing function to share best practices, support, lead, or participate in marketing-related initiatives, projects, and pilots of new products and programs, and promote and elevate the quality of services and support provided by the business group.
• Act as the marketing strategy leader for portfolio management transitions by adhering to and following management transition checklists, specific resources, and requirements established for Greystar properties, and overseeing the execution of marketing activities that enable the effective and smooth transition for incoming properties.
• Recruit, interview, hire, develop, and manage team members by following and complying with the Company’s human resource policies, processes, and practices, and by demonstrating effective leadership behaviors that align with the Greystar values and philosophies around People and that foster and promote a positive, productive, and engaging work environment.
• Seek and provide input and feedback to other business groups within the Property Management Marketing function to promote teamwork and collaboration and to create and implement changes to processes, practices, standards, and services to improve property marketing results, increase revenue generation, and drive greater efficiency, effectiveness, and operational excellence within the function.