Posting Date: Sep 2, 2025, 3:10:11 PM
Primary Location: Ontario-Ottawa
Job Type: Permanent
Schedule: Full-time
Application deadline: September 16th, 2025

TEAM OVERVIEW

As EDC aims to be the leader in helping all Canadian exporters go, grow, and succeed internationally, the marketing team has an ambitious agenda to deepen exporter engagement. As part of the Chief Operations Officer Group (COO), the Marketing Strategy and Effectiveness (MSE) team is seeking a Marketing Operations Lead to support the Operations team in delivering on several initiatives related to the efficiencies and effectiveness of the greater Marketing department.
The MSE team supports the needs of our Brand, Demand Generation, Customer Experience, Customer Analytics, Martech and Web Experience teams who deliver on initiatives that support EDC’s strategy.

As a member of the Marketing Strategy and Effectiveness team, you will drive operational excellence across our marketing department. This role is responsible for optimizing processes, improving cross-functional coordination, and enabling the marketing team to scale efficiently. While this role does not own the marketing technology stack, it plays a critical part in identifying and championing the use of tools and systems that enhance team effectiveness. The successful candidate will be highly organized and strategic.

Reports to: Manager, Marketing OperationsProject & Program Coordination

• Lead quarterly planning process for marketing department
• Lead the operational planning and execution of marketing campaigns and initiatives
• Maintain visibility into project timelines, deliverables, and resource allocation at scale
• Ensure alignment between marketing activities and business objectives
• Facilitate collaboration between marketing teams to ensure integration across marketing campaigns

Process Optimization

• Identify opportunities to streamline workflows and improve campaign and initiative execution
• Develop and maintain standardized processes, templates, and documentation
• Foster a culture of continuous improvement and operational discipline

Technology-Enabled Efficiency

• Recommend ways to leverage existing tools and platforms to improve marketing efficiency
• Collaborate with martech owners to ensure tools are used effectively by the marketing team
• Promote automation and digital workflows to reduce manual tasks and increase scalability

Performance Tracking & Reporting

• Define and track key operational metrics and KPIs
• Build dashboards and reports to provide visibility into campaign performance and team productivity
• Deliver actionable insights to marketing leadership for strategic decision-making

Cross-Functional Collaboration

• Serve as a central point of coordination between marketing teams and agency partners
• Facilitate communication, alignment, and documentation across teams
• Support resource planning and capacity management across the department

Budget & Vendor Support

• Assist in tracking marketing budgets and spend against plan
• Support vendor management

Governance & Best Practices

• Maintain and enforce operational documentation, including Standard Operating Procedures and campaign playbooks
• Ensure compliance with internal policies and external regulations (e.g., privacy laws)
• Promote consistency and quality across all marketing deliverables