REQUIRED SKILLS AND EXPERIENCE

• Post-secondary education in marketing, communications, advertising, data analytics, or a related field is required.
• A bachelor’s degree in marketing, communications, advertising, data analytics, or a related field is an asset.
• Advertising and media experience is required (brand or agency).
• Experience working with organizations or in management.
• Excellent knowledge of dealership operations.
• Ability to work independently and in cross-functional team environments.
• Previous experience in the automotive retail or wholesale industry is preferred.
• Willingness to work extended hours occasionally if necessary (i.e., month-end, auto shows, and other events as needed).
• Valid driver’s license.
• Ability to travel regularly within Eastern Canada.

ROLE SUMMARY

In this role, you will be responsible for working with multiple internal and external teams such as the National Brand Managers, Regional Sales Managers, Enterprise Team, Digital Marketing and external parties such as the Dealer Body and Agencies Partners. Reporting to the Regional Sales Director, you will act as the Subject Matter Expert (SME) for all retail marketing related activities including regional incentive execution, promotions, digital marketing and analytics leading ultimately to grow the business and positively impact volume and market share in the region of responsibility.

KEY RESPONSIBILITIES:

• Achieve Retail Volume and Market Share objectives for the region
• Achieve High Value Behaviour KPIs
• Identify sales opportunity / gaps and develop plans in conjunction with the Regional Sales Manager (looking at inventory, sales run rate and taking regional performance into account)
• Be the SME on vehicle incentives and in market offers
• Work on growing the business through the promotion of incentives, and digital properties in region
• Establish solid relationships with the wider dealer network and Regional Dealer Board members
• Engage and actively participate in all required regional and national level GM and dealer forums
• Champion improvement in the retail customer experience and implementation of digital innovation that supports the overall retail experience improvement