Retail Activation Manager – Digital & Retail Media at Dyson

Malmesbury, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

06 Jun, 26

Salary

0.0

Posted On

08 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Retail Activation, Digital Activation, Retail Media, Amazon Trade Marketing, eCommerce Trade Marketing, Shopper Journey, Retail Media Strategy, Amazon DSP, Sponsored Ads, Performance Marketing, Budget Tracking, Stakeholder Engagement, Project Management, Data-Driven, Brand Campaigns, New Product Launches

Industry

electrical;Appliances;and Electronics Manufacturing

Description

About the Role At Dyson, we’re obsessed with solving problems others ignore. The Retail Activation Manager across Digital and Retail Media plays a key role in bringing our technology to life. You’ll be responsible for executing best-in-class activation plans across key retailers, with a strong focus on Amazon trade marketing and digital retail media. This role is about precision, performance, and partnership. You’ll work closely with internal teams and external partners to ensure Dyson’s products are visible, compelling, and conversion-ready wherever our shoppers engage. You’ll oversee the execution of our retail media strategy, ensuring alignment with brand campaigns and new product launches, while collaborating across teams to deliver seamless, data-driven activation. Retail & Digital Activation Execute activation plans across priority retailers, ensuring Dyson’s technology is showcased with clarity and impact. Lead eCommerce trade marketing campaigns, including seasonal promotions, and new product introductions. Collaborate with retailer partners to enhance the shopper journey—cross-sell, up-sell, and drive conversion. Develop and deploy retailer-specific toolkits and assets, ensuring consistency with Dyson’s brand standards. Execution of Dyson’s retail media strategy across key accounts, ensuring campaigns are targeted, measurable, and performance-l Partner with media agencies to activate campaigns across retailer platforms, including Amazon DSP and Sponsored Ads. Monitor campaign performance and apply insights to continuously improve effectiveness and ROI. Ensure accurate budget tracking and media spend allocation across categories and retailers. Align retail activation plans with brand campaigns and new product development (NPD) launches to ensure consistent messaging and maximum impact. Work closely with category, brand, and sales teams to ensure product launches are supported across all retail channels. Coordinate with global and local teams to ensure activation strategies are relevant and consistent. Stay ahead of retail media trends, emerging technologies, and evolving shopper behaviours. Monitor competitor activity and market dynamics to identify opportunities and inform activation strategy. Share insights with internal teams to support strategic planning and innovation in retail execution. Build strong relationships with internal stakeholders across sales, and marketing. Manage external stakeholders maintaining strong relationships and unlocking opportunities. Provide input into content and asset needs for retail media, ensuring Dyson’s technology is represented with clarity and purpose. Support testing and refinement of media placements, targeting strategies, and messaging. About You 3–5 years’ experience in retail marketing, trade marketing, or digital activation. Proven experience managing Amazon trade marketing or similar eCommerce platforms. Strong understanding of retail media networks and performance marketing. Commercially astute, data-driven, and detail-oriented. Excellent project management and stakeholder engagement skills. Comfortable working in a fast-paced, cross-functional environment. Skills & Experience Degree in Marketing, Business, or related field. Experience working with media agencies and retailer marketing teams. Familiarity with Amazon Advertising Console, analytics platforms, and retail media dashboards. Strong communication and presentation skills. A self-starter with a passion for precision and performance. #LI-AC1 Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.

Responsibilities

The role is responsible for executing best-in-class activation plans across key retailers, focusing heavily on Amazon trade marketing and digital retail media to ensure product visibility and conversion readiness. This involves overseeing the retail media strategy, collaborating across teams for data-driven activation, and managing campaign execution aligned with brand campaigns and new product launches.