Job Title: Director of Retail - National Channel Expansion
Company: Puffy
Location: Remote (United States)
Job Type: Full-time
Pay: $140,000 - $180,000 per year + Performance Bonus

COMPANY OVERVIEW

Puffy is one of the fastest-growing mattress brands in the US, recognized by Forbes and achieving 100% year-over-year sales growth. As a leader in the direct-to-consumer space, we are now poised for a massive expansion into brick-and-mortar retail. We are looking for a visionary leader to build and scale this new national channel.

JOB SUMMARY

Are you a strategic retail leader ready to build a multi-million dollar revenue channel from the ground up? As the Director of Retail, you will have full P&L ownership and the strategic autonomy to create, launch, and scale Puffy’s presence in physical retail stores across the nation. Reporting directly to our CEO, you will be a key member of the executive team, responsible for forging major retail partnerships and establishing Puffy as a dominant brand in the offline market.

REQUIRED QUALIFICATIONS

• 8+ years of progressive experience in building and managing retail sales channels.
• Demonstrated success in scaling a channel to generate multi-million dollar revenue.
• Proven track record of managing large, strategic retail accounts and exceeding sales quotas.
• Experience leading B2B sales functions, including managing broker and/or distributor networks.
• A performance-driven mindset with strong experience in sales forecasting, budget management, and full P&L accountability.
• Exceptional communication and presentation skills, with the ability to confidently engage C-suite executives, retail buyers, and internal teams.

PREFERRED QUALIFICATIONS

• Experience in the consumer goods, home goods, or mattress industry.
• Experience successfully scaling a direct-to-consumer (D2C) brand into a brick-and-mortar retail environment.
• Advanced knowledge of retail merchandising and promotional strategies.

• Strategic Channel Development: Develop and execute the strategic roadmap for the entire retail channel, taking full ownership of the P&L, budget, and revenue growth targets.
• Retail Partner Acquisition & Management: Identify, recruit, and onboard new retail partners. Build and nurture strong, collaborative relationships to drive sales performance and maximize market share.
• Major Account Leadership: Own and manage strategic relationships with key national retailers. Negotiate favorable terms, plan promotional calendars, and ensure sales velocity targets are consistently met or exceeded.
• Operational Scaling: Design and implement scalable systems and processes for inventory management, sales operations, and partner support to facilitate rapid expansion.
• In-Store Marketing Execution: Collaborate with the marketing team to design and deploy effective in-store promotions, merchandising displays, and campaigns that drive foot traffic and conversion.
• Forecasting & Reporting: Implement a robust system for sales forecasting, pipeline management, and performance reporting. Deliver clear and insightful updates to senior leadership.
• Market Intelligence: Continuously analyze market trends, competitor activity, and consumer behavior to identify and capitalize on new growth opportunities.