Retail Market Manager at Still Austin Whiskey Co.

Houston, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

16 Jul, 26

Salary

0.0

Posted On

17 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Sales strategy, Market development, Relationship management, Distributor management, Account acquisition, Data analysis, Brand advocacy, Negotiation, Communication, Time management, Strategic planning, Product education, Merchandising, KPI tracking, Territory management

Industry

Beverage Manufacturing

Description

POSITION SUMMARY The Retail Market Manager is responsible for driving retail sales performance and expanding Still Austin’s presence across the Greater Houston market. This role blends strategic market development with hands-on execution, ensuring strong distribution, impactful retail presence, and sustained volume growth. Success in this role requires a deep understanding of the Greater Houston market, the ability to build strong distributor and account relationships, and a proactive approach to identifying opportunities that grow both brand visibility and revenue. SUCCESS PROFILE To be successful in this role, the Retail Market Manager will: Market Ownership Operate as the face of Still Austin in the Greater Houston retail market, with strong knowledge of local dynamics, key players, and growth opportunities. Relationship Depth Build trust quickly with distributor partners and key accounts, creating long-term partnerships that drive mutual success. Strategic Execution Balance big-picture thinking with consistent in-market execution across accounts, programming, and events. Accountability for Results Track performance closely, identifies gaps, and takes action to drive volume and distribution growth. JOB RESPONSIBILITIES Market Development & Analysis Identifies key opportunities, trends, and competitive dynamics within the East Texas retail market Prioritizes focus on high-volume accounts, strategic placements, and new account acquisition Maintains visibility into market performance through consistent tracking of KPIs and account-level activity Distributor Partnership Builds strong, collaborative relationships with Southern Glazer’s Wine & Spirits sales teams Establishes Still Austin as a trusted and strategic supplier through consistent communication, ride-alongs, and joint planning Drives brand advocacy through education and in-market engagement Sales Strategy & Execution Develops and executes retail sales strategies that increase market share, revenue, and brand presence Expands distribution across key retail accounts and ensures strong shelf positioning and visibility Identifies and activates opportunities for growth within existing accounts Relationship Management Cultivates and maintains strong relationships with key retail buyers and decision-makers Partners with distributor teams and retail accounts to align on goals, promotions, and programming Represents Still Austin in market as a knowledgeable and reliable brand partner Customer Engagement & Education Provides product education and training to retail partners and distributor teams Collaborates with accounts to create tailored solutions that drive sell-through Ensures consistent and compelling brand storytelling at the point of sale Performance Tracking & Reporting Monitors sales performance and market trends Prepares regular reporting and provides insights to leadership Uses data to inform decisions and adjust strategy in real time Cross-Functional Collaboration & Events Partners with marketing and field marketing teams to execute events and in-store activations Identifies opportunities for merchandising, promotions, and consumer engagement Supports brand presence through tastings, events, and key market moments Compliance Ensures all retail sales activities align with industry regulations and compliance standards Maintains adherence to distributor and state-level guidelines QUALIFICATIONS Must reside in the Greater Houston area Bachelor’s degree in Business or related field, or equivalent experience 5-7 years of experience in sales, brand management, or territory management within beverage, CPG, or a related industry Strong track record of achieving or exceeding sales targets Experience working with distributor networks, preferably Southern Glazer’s Wine & Spirits or similar Deep familiarity with the Greater Houston market preferred Excellent relationship-building, communication, and negotiation skills Strong organizational and time management skills with the ability to prioritize effectively Analytical mindset with the ability to interpret sales data and market trends Self-starter with a proactive approach to identifying and acting on opportunities Passion for spirits, hospitality, or the beverage industry preferred Ability to travel regularly within the Greater Houston market PHYSICAL REQUIREMENTS This role requires the ability to: Travel frequently within the Greater Houston market Stand for extended periods during retail visits, tastings, and events Lift and transport product, materials, or display items up to 40 pounds Work evenings and weekends as needed to support events and market activity Navigate retail environments, storage areas, and event spaces

Responsibilities

The Retail Market Manager is responsible for driving sales performance and expanding brand presence across the Greater Houston market. This involves building strong relationships with distributors and retail accounts while executing strategic sales plans and merchandising initiatives.