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Retail Marketing Coordinator – Service Performance (FCSD) at Ford Global Career Site
Allen Park, Michigan, United States -
Full Time

Start Date

Immediate

Expiry Date

02 Mar, 26

Salary

0.0

Posted On

02 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Consumer Incentive Planning, Strategic Planning, Market Intelligence, Performance Analysis, Data Storytelling, Supplier Relationship Management, Field Team Collaboration, Communication Skills, Analytics, Automotive Industry Knowledge, Automotive Data Tools, Visualization Tools

Industry

Motor Vehicle Manufacturing

Description
Consumer Incentive Planning & Execution Strategic Planning: Lead the development of the FCSD consumer incentives calendar, ensuring alignment on timing and offers with Sales Operations and Marketing Communications (MarComms). Market Intelligence: Benchmark competitive industry programs to identify innovative, customer-focused offers that drive service retention and increase VIN share. Execution: Partner with Field Operations, FDAF partners, and MarComms to execute incentives effectively, ensuring strong dealer engagement and in-market activation. Performance Analysis: Measure incentive performance and present results to stakeholders to inform continuous improvement and future campaign planning. Performance Insight & Data Storytelling Contribute to the design and execution of Dealer Profile Reports and manage metrics within the Ford Commitment Program (including data validation and field inquiry resolution). Established and active employee resource groups Bachelor's degree in Business Administration, Economics, Supply Chain Management, or related field Proven experience in managing supplier relationships. Experience working directly with field teams and/or automotive dealers. Strong written and verbal communication skills. Prior experience in an analytics and strategy-forward role. Experience within the automotive industry or a related manufacturing field. Familiarity with automotive data tools (e.g., Polk, Urban Science) or visualization tools (e.g., Tableau, Power BI).
Responsibilities
Lead the development of the FCSD consumer incentives calendar and ensure effective execution of incentives. Measure incentive performance and present results to stakeholders for continuous improvement.