Retail Marketing Specialist at BYD Australia

Melbourne, Victoria, Australia -

Full Time

Start Date

Immediate

Expiry Date

18 Oct, 26

Salary

0.0

Posted On

20 Jul, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Retail Marketing, Campaign Execution, Project Management, Stakeholder Management, Digital Marketing, CRM, Lead Generation, Data Analysis, Budget Tracking, Dealer Network Management, Performance Reporting, Communication Skills, Problem Solving, Asset Coordination, Local Area Marketing, Co-operative Marketing

Industry

Motor Vehicle Manufacturing

Description

About BYD BYD is a high-tech company devoted to technological innovations for a better life. BYD is dedicated to providing zero-emission energy solutions. As a leading battery-electric zero-emission vehicle (ZEV) manufacturer, BYD has created a broad range of battery-electric, hybrid-electric, and internal combustion (IC) passenger vehicles. Developing electric vehicles that are intelligent and connected, BYD is inaugurating a new age of automotive innovation featuring a sleek design and an innovative user experience. About the Role This role will be based at BYD's Mulgrave office and play an important role in delivering retail marketing initiatives across both the BYD and Denza brands. Working closely with cross-functional teams, dealer partners, and external agencies, the Retail Marketing Specialist will help bring national campaigns to life, strengthen dealer engagement, and enhance retail marketing performance to support the continued growth of two exciting automotive brands in Australia. Key Responsibilities Campaign Execution & Dealer Support Execute national retail marketing campaigns across digital, showroom, and customer engagement channels. Adapt national campaigns for effective dealer-level activation and local market execution. Coordinate campaign rollouts, timelines, and marketing asset distribution to ensure successful delivery. Act as the primary day-to-day marketing contact for the dealer network. Provide guidance and support to dealers on campaign implementation and retail marketing best practices. Coordinate the development and management of marketing assets, including templates, videos, point-of-sale materials, and digital content. Support dealer digital marketing initiatives and customer experience execution across the retail network. Performance & Optimisation Monitor campaign and dealer performance to measure effectiveness and identify improvement opportunities. Prepare regular performance reports and deliver actionable insights to internal stakeholders. Recommend and implement campaign optimisation initiatives based on performance data and customer insights. Manage campaign approval workflows and ensure alignment with internal processes and brand guidelines. Support Local Area Marketing (LAM) and Co-operative Marketing programs, ensuring effective execution and compliance. Budget & Operations Coordination Coordinate LAM and Co-operative Marketing budget tracking, maintaining accurate visibility of budget utilisation. Support marketing invoice and claim processes in collaboration with dealers and internal finance teams. Ensure timely submission, validation, and processing of marketing-related invoices and claims. Maintain accurate trackers, records, and documentation while identifying discrepancies or potential risks. Support audit readiness and ensure compliance with financial processes and standard operating procedures. Identify opportunities to improve marketing processes, reporting efficiency, and operational effectiveness. Key requirements: 3–5 years' experience in marketing, retail marketing, or a related field; automotive OEM or dealer network experience is highly regarded. Bachelor's degree in Marketing, Business, Communications, or a related discipline preferred. Proven experience delivering integrated marketing campaigns from planning through execution. Strong project management skills with the ability to manage multiple campaigns and competing priorities in a fast-paced environment. Experience working collaboratively with dealer networks, agencies, suppliers, and cross-functional internal stakeholders. Solid understanding of digital marketing, CRM, lead generation, and retail campaign execution. Strong analytical skills with the ability to interpret campaign performance data and translate insights into actionable improvements. Excellent communication, stakeholder management, and relationship-building skills. High attention to detail with a proactive approach to problem-solving and continuous improvement. If you believe you are a good fit for the role, please don't hesitate to click on APPLY and submit your updated resume. BYD Australia is under rapid expansion with plenty more opportunities to arise. If you are ready to make the most of everything you’ve learned so far, be challenged, work together with industry leaders, and be a part of a supportive and vibrant team, then BYD is ready for you.

Responsibilities

Execute national retail marketing campaigns across digital and showroom channels for the BYD and Denza brands. Provide day-to-day support to the dealer network while monitoring performance and managing marketing budgets.