NYC Alliance Company LLC is looking for a creative and strategic Retail Marketing Specialist - Social Media to join our dynamic marketing team. In this role, you will be responsible for developing and executing social media marketing strategies to enhance brand awareness, engage our audience, and drive foot traffic to our retail locations. You will play a key role in bridging our online presence with our physical stores, fostering a strong community around our brand.

REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, or a related field
• 2+ years of experience in retail marketing or social media management
• Strong understanding of social media platforms and their respective audiences
• Excellent written and verbal communication skills
• Proficient in graphic design tools (e.g. Canva, Adobe Creative Suite) and social media management software
• Ability to analyze data and insights to drive decision-making
• Creative mindset with a passion for storytelling and brand building
• Strong organizational skills and ability to manage multiple projects simultaneously

• Develop and manage the social media strategy specifically for retail marketing initiatives
• Create engaging and visually appealing content for various social media platforms, including Instagram, Facebook, and Twitter
• Collaborate with the marketing team to align social media efforts with overall marketing campaigns
• Monitor social media performance metrics and analyze engagement data to optimize future strategies
• Engage with followers, respond to inquiries, and foster a community on social media
• Plan and promote events, promotions, and product launches through social media channels
• Stay up-to-date with social media trends and best practices to ensure the brand remains relevant