WHAT YOU NEED TO SUCCEED (MINIMUM QUALIFICATIONS):

• University-level degree in Business or a comparable field.
• Minimum 5 years of experience in (trade) marketing or related fields.
• Minimum 5 years of hands-on experience in the planning, development, and execution of digital direct-to-consumer media campaigns (either agency or client-side), including CRM.
• Fluent English and Dutch.
• Certifications or hands-on experience in GD360, Google Analytics, Facebook Business Manager.

WHAT WILL GIVE YOU A COMPETITIVE EDGE (PREFERRED QUALIFICATIONS):

• Experience in the FMCG sector preferred.
• Demonstrated experience in developing and leading high-performing digital programs.
• Proven ability to oversee agencies and external partners.
• Proven expertise in Programmatic Media Buying; experience in retail media advertising and CRM is preferred.
• Strong communication and presentation skills.
• Effective team player with a collaborative mindset, especially in cross-functional environments.
• Demonstrated project management skills and the ability to lead without formal authority.
• Customer focus and a strong sense of ownership.
• Excellent organizational abilities with the capacity to prioritize and manage multiple tasks or projects.

YOUR ROLE:

Retail Media Planner is responsible for the planning, execution, and tracking of retail media activities in the Benelux region, with a focus on digital direct-to-consumer / end-customer campaigns.