At Shinesty, our mission is to force the world to take itself less seriously. We make people laugh first and sell second. Our mothers don’t always approve of what we do, but the millions of people we’ve entertained over the years do.
We’re looking for a strategic, entrepreneurial Retention & Lifecycle Marketing Associate to help us deepen relationships with our customers and drive long-term growth. You’ll be responsible for executing and optimizing our email and SMS marketing programs, collaborating with creative and digital teams to enhance the customer experience, and supporting broader retention initiatives and experimentation across channels.
This is a high-impact individual contributor role for someone who thrives in fast-paced DTC environments, loves digging into data, and knows how to bring ideas to life with precision and speed.

REQUIREMENTS

• 5+ years of digital marketing experience with a strong focus on email/SMS retention
• Proven in-house experience at one or more high-growth DTC brands (retail, apparel, CPG preferred)
• Expert in Klaviyo and comfortable working with tools like Shopify, Wunderkind, and Google Analytics
• Analytical and resourceful — you can interpret data, build a brief, and ship improvements without hand-holdingA self-starter who surfaces problems and offers solutionsDetail-oriented with strong project management skills
• Comfortable giving and receiving feedback, collaborating cross-functionally, and working quickly under pressure
• Passionate about customer experience and always looking for ways to improve every step of the journey

Email & SMS Marketing

• Own day-to-day execution and optimization of all email and SMS campaigns using Klaviyo and Wunderkind

• Develop segmentation, flows, and automation strategies to improve retention and drive revenuePartner with Creative to brief, review, and refine messaging that aligns with our voice and goalsImplement A/B tests and performance enhancements to boost open rates, CTOR, and conversionsEnsure deliverability, compliance, and legal adherence for both channels

Retention Strategy & Project Management

• Manage a robust campaign calendar, coordinating with Merch, Creative, and Digital Product teams
• Help execute and project manage homepage updates, lifecycle experiments, and new retention channel testsMaintain strong relationships with external vendors (e.g. ESPs, SMS partners, freelancers)Identify customer lifecycle gaps and propose solutions rooted in data

Data & Reporting

• Analyze channel performance and provide actionable insights to optimize campaign effectiveness

• Maintain dashboards and take ownership of interpreting and applying findingsSurface opportunities to improve customer engagement, drive second purchases, and reduce churn

Cross-Functional Collaboration

• Work closely with Creative (copy/design) to deliver on-brand, high-converting messaging
• Collaborate with Merch and Digital Product to ensure alignment across product pushes and onsite experience

Bring a customer-first mindset to cross-team conversations, advocating for relevance and clarity in every touchpoint\