Retention Marketing Manager at Travelpro Products, Inc.

Boca Raton, Florida, United States -

Full Time

Start Date

Immediate

Expiry Date

01 Jan, 26

Salary

0.0

Posted On

03 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Email Marketing, CRM, Lifecycle Marketing, Data-Driven Marketing, Customer Segmentation, Creative Storytelling, Marketing Automation, Analytics, Project Management, Communication, Customer Engagement, Loyalty Programs, Content Strategy, Campaign Performance Analysis, Regulatory Compliance, Interpersonal Skills

Industry

Manufacturing

Description

Description What We’re Looking For Travelpro is seeking a Retention Marketing Manager to join our eCommerce team, on-site preferred. In this role you will own our email and SMS channels, spearhead retention initiatives, and design a compelling loyalty program tailored to our semidurable product category (luggage). Because customers may not buy frequently, the focus will be on building strong, long-term brand engagement through value-added content, post-purchase support, accessories, and community-driven loyalty. What You’ll Do This role requires deep expertise in data-driven marketing, customer segmentation, and creative storytelling to keep our brand top-of-mind for those infrequent but critical repurchase or upgrade moments. You will also: Develop and execute email and SMS strategies that engage customers throughout the extended lifecycle of semi-durable goods. Implement segmentation and personalization to optimize customer engagement and retention. Manage our Registria account, ensuring a frictionless product registration experience that enhances post-purchase engagement and enables customer support interactions. Leverage Registria’s data to trigger targeted retention campaigns, nurture customer relationships, and drive accessory and repeat purchases. Build and refine a loyalty program that encourages advocacy and engagement beyond transactional interactions. Create and integrate content strategies (e.g., travel guides, luggage care tips) into lifecycle marketing initiatives. Collaborate with internal teams to ensure marketing efforts align with product launches and brand messaging. Analyze campaign performance and customer behavior data to refine strategies and improve ROI. Maintain compliance with industry regulations and stay informed on best practices in lifecycle and retention marketing. What You’ll Need A 4-year college degree in Marketing, Business, or a related field 3 – 5+ years of experience in email marketing, CRM, or lifecycle marketing, ideally within an ecommerce or consumer brand setting. Demonstrable success in retaining customers and building loyalty for products with longer purchasing cycles. Proficiency in marketing automation tools (Klaviyo, attentive, etc.) and analytics platforms (Google Analytics, TripleWhale). Strong analytical skills, with proven experience using data to segment audiences and personalize marketing strategies. Excellent communication, project management, and interpersonal skills; able to manage multiple campaigns and priorities simultaneously. Familiarity with customer-centric, non-transactional loyalty or ambassador programs a strong plus. Ability to reason logically and make data-driven decisions. Capacity to work under tight deadlines and manage multiple priorities. Strong analytical mindset with a results-oriented approach. What We Offer Inspiring Company Culture – Help one another, never stop improving, lead by example, own your work, and have fun together. Rest & Relaxation – Paid vacation, sick allowance, company-paid holidays and some flexible work schedules Comprehensive Health Benefits - Medical, Dental, Vision, Health Savings Accounts, and Wellness Programs Preparing for your Future - 401K company match Employee Resource Groups – Employee-led social committee to promote employee wellbeing and cross-functional collaboration along with community awareness, impact, and support of a culture where everyone belongs. About Travelpro At the heart of Travelpro® is a man who knew more about travel than most. As a commercial airline pilot, Bob Plath crisscrossed the globe a thousand times, always with suitcase in tow. He saw what happened to luggage over time and the toll in took on the traveler hauling it. Bob thought there had to be a better way. Dedication is at the heart of our success. At Travelpro®, we believe that a company is only as good as its people, and when associates are treated as the greatest asset, the worth of the company is magnified. We demonstrate this by fostering individual achievement, recognizing contributions, and rewarding excellence. With customers as our focus and people as our priority, even the sky is no limit. Travelpro is drug-free workplace, and an equal opportunity employer committed to diversifying its workforce. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Responsibilities

The Retention Marketing Manager will develop and execute email and SMS strategies to engage customers throughout the lifecycle of semi-durable goods. This role also involves building a loyalty program and analyzing campaign performance to improve customer retention.