Retention Specialist at LulaBet

Cape Town, Western Cape, South Africa -

Full Time

Start Date

Immediate

Expiry Date

09 Feb, 26

Salary

0.0

Posted On

11 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Direct Marketing, Email Marketing, SMS Advertising, Digital Engagement, Promotions, Content Management, Campaign Management, Competitor Analysis, Affiliate Management, Performance Analysis, Communication Skills, Organizational Skills, MS Office, Bulk Mailing Programs, HTML Skills

Industry

Gambling Facilities and Casinos

Description

Company Description We are a top-tier iGaming and Sportsbook operator based in Cape Town. Our aim is to deliver a world-class betting experience by providing professional and friendly service, delivered on a state-of-the-art platform. We are a dynamic and experienced team in an exciting company looking for passionate people to join us. Do you thrive in a fast-paced environment and want to be part of a motivated team? Then this is for you! Job Description Our Retention Specialist plays a vital role in the marketing department. You will be responsible for scheduling and executing our direct marketing campaigns, including targeted email and SMS advertising, digital engagement content, promotions, and mobile-app messaging. You will also assist with managing content and its placement. Here is what you will be doing: Assist with driving the direct marketing strategy across SMS, email, and other digital marketing platforms Set up, test, execute, and report on marketing campaigns and promotions across various platforms. Configure and distribute landing pages Brief in designers and copywriters timeously and review their work Manage timelines and schedules for external communications Research, evaluate, segment, and pull list selections for targeted and mass mailings from the gaming system Conduct competitor analysis of direct marketing campaigns Update content on client facing websites via back-office tools Configuration and testing of promotions and campaigns Managing the ongoing relationship with our existing advertising partners. Monitor and analyse the performance of affiliates and campaigns, offering guidance and strategies to maximize revenue and performance. Serve as the main point of contact for affiliates, providing them with promotional materials, updates, and support. Track and report on affiliate performance Manage affiliate commission structures, bonuses, and incentives Qualifications Matric / Grade 12 Prior experience in iGaming/casino industry 3+ years in a technical marketing position Excellent communication and writing skills Great organizational skills Proven track record of success working both independently and within teams Advanced MS Office skills Experience with bulk mailing programs (Everlytics, Sendgrid, Mailchimp, etc) Basic HTML skills Additional Information Why Join Us? Competitive Packages: We offer a comprehensive benefits package, competitive salary, and opportunities for career advancement within a fast-growing industry. Collaborative Work Environment: You’ll join a diverse team of professionals who are passionate about innovation and customer engagement. Challenging and Rewarding Work: Every day brings new challenges and opportunities to make a meaningful impact in a forward-thinking company. If you’re ready to build something great and make a difference in a company that values innovation, apply today and join us in redefining the gaming experience! This is an in-office role based in Cape Town.

Responsibilities

The Retention Specialist will drive the direct marketing strategy across various platforms, including SMS and email. They will also manage campaigns, analyze performance, and maintain relationships with advertising partners.