The Market & Competitive Insights Analyst plays a pivotal role in shaping Hertz’s pricing and strategic direction by delivering high-impact competitive intelligence. This role is tailored for someone who thrives on uncovering how competitors behave, how markets shift, and how external forces, from travel trends to new entrants, affect demand. In the fast-paced car rental industry, where pricing is dynamic and customer expectations evolve rapidly, this analyst will dig deep into pricing curves, market share movements, and forward-looking indicators to expose actionable insights.
The ideal candidate is equal parts investigator and storyteller able to translate complex data into clear, strategic recommendations that help Hertz stay ahead of the curve. Your insights will directly shape pricing strategies, influence executive decision-making, and help Hertz maintain a competitive edge in a rapidly evolving mobility landscape. This is a role where no two days are the same you’ll be constantly challenged with new questions, new data, and new market dynamics. This role is critical to ensuring Hertz remains, agile, informed and proactive in responding to market dynamics ultimately driving smarter decisions and strong business performance.
The starting salary for this opening is $65,000

• Competitive Intelligence & Market Monitoring: Track competitor activity including pricing strategies, product launches, promotional tactics, and market entries to identify threats, opportunities, and shifts in positioning.
• Pricing & Sensitivity Analysis: Analyze pricing curves, positioning, and price spreads across markets to detect competitor behavior and assess customer price sensitivity between comparable offerings.
• Market Share & Demand Indicators: Monitor market share trends and forward-looking demand signals (e.g., macroeconomic shifts, travel news, industry developments) to anticipate changes in performance and customer behavior.
• Insight Development & Reporting: Investigate new data sources and translate complex findings into clear, actionable insights through dashboards, reports, and presentations for senior leadership and cross-functional teams. This includes a strong understanding of relational databases, table structures, and the ability to dissect large datasets to identify relevant metrics and trends. The analyst should be able to query and join complex tables, recognizing how data relationships impact reporting accuracy. A critical component of this role is integrating anomaly detection into all analyses proactively identifying unexpected shifts in competitor behavior, pricing patterns, or market dynamics, and surfacing these insights in a timely, digestible format.
• Data Quality Assurance: Conduct rigorous QA on data inputs and outputs to ensure insights are accurate, consistent, and reliable. Own the integrity of our insights by identifying unusual data patterns, validating whether they reflect real market behavior or data issues, and applying both automated and manual QA techniques.
• Cross-Functional Collaboration: Partner with teams across Revenue Management, Sales, Fleet, Operations, and Marketing to integrate insights into pricing, planning, and strategic initiatives.