QUALIFICATIONS

• A Degree in a Business, Digital Media, or Computer Science, or demonstrable (3-5 year) equivalent career history and experience working as a technical product owner; designing and delivering lead generation and conversion capabilities.
• Salesforce Marketing Cloud Consultant / Administrator Certifications.

EXPERIENCE

• (2yrs +) hands-on experience with SFMC configuration, automation, segmentation, and journey building.
• Customer data platforms (CDPs), segmentation logic, and lead scoring model creation.
• Experience in aligning sales and marketing teams to drive revenue growth.
• Experience in developing and implementing RevOps strategies and processes.
• Ability to support campaign execution with data-driven targeting and content alignment
• Familiarity with SF Mobile Studio messaging strategies and integration
• Lead Journey mapping
• Conversion funnel design and execution
• Business process analysis and design
• Persona application
• Lead Journey analysis and conversion strategy delivery
• Broad understanding of digital channels and engagement technologies
• Working with stakeholders at all-levels of an organisation
• Knowledge of RevOps principles and best practices.
• Demonstrable proficiency in managing and segmenting data:
• AMPscript, data query scripting languages, Contact Builder, Data Designer, Journey Builder
• SQL - querying and manipulating data within Marketing Cloud
• Working with large datasets and complex segmentation.
• Knowledge of working in Agile environments, participating in sprint planning, retrospectives, and backlog grooming.

SKILLS

• Strong skills in building segmentation logic, and lead scoring models
• Ability to drive alignment and collaboration across teams to help them achieve revenue goals.
• Critical thinking, analytical, technical problem-solving skills.
• Ability to creating reports and dashboards for management reporting
• Translating business goals into technical requirements
• Prioritising development workstreams
• Workshop preparation and facilitation
• High quality verbal and written presentation skills suitable for all levels of the organisation
• Stakeholder Management
• Ability to multi-task across a range of projects
• Ability to finding tangible solutions to complex issues and to translate clearly in non-technical terms
• Proficient user of Microsoft Office applications