REWARD CONTENT SPECIALIST

Because we strive to put people first.
Culture, our way.
People & Culture at Primark
What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.
We are seeking a highly creative and detail-oriented Reward Content Specialist to support the global pay transparency programme impacting all colleagues across the organisation. Reporting to the Engagement Lead, but with a strong alignment with the Internal Communications team, the Reward Content Specialist will be responsible for creating engaging, accessible, and brand-aligned communication materials across multiple channels and formats.

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

Content Creation & Design

• Develop a wide range of communication collateral to support awareness, understanding, and engagement with the global programme, including:
• Presentation decks
• FAQs and internal memos
• Digital content for intranet, email, and social platforms
• Videos and multimedia assets
• Training and education materials
• Translated/localised content where required.
• Translate complex programme information into clear, colleague-friendly language and visuals.
• Ensure consistency of tone, style, and brand across all communications.

Collaboration & Execution

• Work closely with the Engagement Lead to align communications with the overall strategy and timeline.
• Partner with internal teams such as Brand, Comms, P&C, Learning, and IT to source content, align messaging and execute campaigns.
• Coordinate with external vendors or creative agencies for design and video production when necessary.
• Ensure local language translation.

Channel Management & Delivery

• Prepare content for distribution across various internal channels (email, intranet, newsletters, live events, etc.).
• Adapt messaging to suit regional needs, colleague groups, and cultural nuances.
• Support the creation of communication packs for leadership and people managers.

Monitoring & Improvement

• Gather feedback on communication effectiveness and make recommendations for improvement.
• Track usage and engagement metrics where possible to refine content and formats.