2.2 MEDIA ENGAGEMENT AND POSITIONING

This qualitative public opinion research will inform a global thought leadership product aiming to reach global decision makers, civil society, partners and the development sector with data that has never been available before; and to highlight breakthrough insights that shape the conversation around equitable housing with target audiences including in media, donor, and the development sector. Generating earned media is critically important to reach and influence these target audiences and the broader housing agenda. Therefore, HFHI is seeking an organization(s) with experience designing approaches and analyses that earn media attention. Extra consideration will be given to applicants who partner with a US-focused media outlet. Applicants should describe how they would account for media interest, angles, and engagement as part of their proposed approach. Please include any potential media partnership connections/recommendations, media integration with the research approach, or media-oriented events (i.e. involving media in polling; follow-up interviews with participants).

ABOUT HABITAT FOR HUMANITY

Habitat for Humanity, founded in 1976, is a global, Christian-based nonprofit organization that grew out of an intentionally multi-racial community in rural Georgia. Seeking to put God’s love into action, Habitat brings together people of all faiths and people of no faith to build homes, communities and hope. Working alongside each other, we help families and individuals build and improve places to call home and achieve the strength, stability and self-reliance they need to build better lives for themselves. Habitat seeks individuals who have a willingness to affirm these principles and values.
At Habitat for Humanity International, we are compelled by our Koinonia roots to put God’s love for all into action and pursue housing equity and opportunity by bringing all people together to build community and drive impact. We strive to build a culture rooted in learning, accountability and trust, attracting and retaining mission-driven talent reflective of the global communities we serve.
As an equal opportunity employer, we realize our success depends on courageously committing to being a workplace where all staff feel safe, welcome, visible, respected, supported and valued, and building a workforce that reflects a variety of lived experiences, backgrounds and perspectives, in which every person experiences dignity and respect.
We also require that all staff take seriously their ethical responsibilities to safeguarding our intended beneficiaries, their communities (especially children) and all those with whom we work. In line with the prevention of sexual exploitation and abuse, all staff must pass a thorough background screening and will be held accountable to upholding our policies around ethical behavior, including safeguarding and whistleblowing

KEY RESPONSIBILITIES INCLUDE:

In summary, the selected organization(s) will be responsible for the following related to public opinion polling:

• Survey Design: Developing a robust survey instrument capable of capturing nuanced insights into perceptions of individual and public housing opportunity. The survey should be designed to be culturally sensitive and appropriate for diverse populations.
• Survey Administration: Conducting the survey across the selected countries and ensuring nationally representative sampling. This includes a demonstrated capacity for reaching particularly poor and/or illiterate populations, potentially through adapted methodologies (e.g., in-person interviews, visual aids).
• Data Collection: Executing the survey fieldwork, managing enumerators, and ensuring data quality and integrity.
• Data Synthesis and Analysis: Cleaning, processing, and analyzing the collected quantitative data. This includes statistical analysis to identify key trends, disparities, and correlations related to housing equity and technical documentation of data.
• Summarized Technical Report: Preparing a technical report detailing the methodology, data documentation, and analysis of the quantitative research. This report will be for only HFHI technical staff and no more than 15 pages.

KEY RESPONSIBILITIES INCLUDE:

• Identify Breakthrough Research Outcomes for Media: Identify data points and stories from the public opinion research that have the greatest potential for earned media coverage. This would include media angles that connect the public opinion survey to the quantitative scoring index of countries globally.
• Communication of Technical Content: Translating complex findings into accessible, engaging, and impactful prose or graphics. This includes creating compelling data visualizations and storytelling elements. HFHI does not expect a report of technical findings, but rather a compilation of data through other means (e.g. data visualizations, web pages, data portal, PPT slides, bullet points, etc.). It should include:
  Major talking points: This would be a synthesis of major compelling research findings, seen through the lens of earned media coverage.

Multiple data cuts / points: This should allow HFHI to pitch to different audiences or with different angles.

• Content Strategy: Proposing and implementing content strategies for the report that are designed to garner significant earned media coverage and foster public engagement around global housing equity. An analysis of current trending conversations around housing equity and white space available to serve as a leading voice should inform polling questions, research methodologies, and report content.