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Roshan Kal Franchise Intern at PepsiCola Bottling Company of New York Inc

Lahore, Punjab, Pakistan -

Full Time

Start Date

Immediate

Expiry Date

16 Oct, 26

Salary

0.0

Posted On

18 Jul, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Market Analysis, Price Pack Architecture, Consumer Segmentation, Demand Elasticity, Benchmarking, Consumer Purchase Journey, Portfolio Optimization, Revenue Growth Strategy, Business Analytics, Pricing Strategy

Industry

Food and Beverage Services

Description

Overview Analyze the market construct and Price Pack Architecture (PPA) across the CPG and beverage landscape, leveraging demographic and psychographic consumer segmentation. Assess consumer and customer pricing decision-making processes and evaluate demand elasticities across PepsiCo pack formats. Responsibilities Analyze market segmentation based on demographics, psychographics, and consumption occasions. Benchmark Price Pack Architecture (PPA) across key CPG and beverage competitors. Study consumer purchase journeys and pricing decision-making factors. Assess the role of pack sizes, affordability, value perception, and promotions in driving purchases. Evaluate price elasticity across different PepsiCo SKUs and pack formats. Identify opportunities for portfolio optimization and revenue growth. Develop actionable recommendations for pricing and pack strategy. Qualifications BSc Information Management for Business / Bachelors in Business Analytics And Intelligence

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Responsibilities

Analyze market constructs and Price Pack Architecture across the CPG and beverage landscape using consumer segmentation. Evaluate demand elasticities and pricing decision-making processes to develop actionable recommendations for revenue growth.