Roshan Kal Marketing Intern at PepsiCola Bottling Company of New York Inc
Lahore, Punjab, Pakistan -
Full Time


Start Date

Immediate

Expiry Date

16 Oct, 26

Salary

0.0

Posted On

18 Jul, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Shopper Behavior Analysis, Store Layout Design, Merchandising, Market Research, Consumer Insights, Retail Execution, Path-to-Purchase Mapping, Category Management

Industry

Food and Beverage Services

Description
Overview Identify key shopper hotspots (Primary and Secondary) within Local Modern Trade outlets, analyze shopper path-to-purchase behavior, and develop channel-specific store layouts and PiCoS (Picture of Success) guidelines to enhance visibility, conversion, and shopper experience. Responsibilities Map shopper journeys and identify high-traffic hotspots within Local Modern Trade stores. Analyze category adjacencies, shopper behavior, and purchase triggers. Evaluate current store layouts and shelf/display effectiveness. Identify opportunities for improving product visibility and shopper conversion.Design channel-specific store layouts and merchandising recommendations. Develop PiCoS (Picture of Success) standards for key categories and store formats.Conduct market visits and gather retailer and shopper insights. Present recommendations to improve in-store execution and sales performance. Qualifications BBA / MBA

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Responsibilities
Identify shopper hotspots and analyze purchase behavior within Local Modern Trade outlets to optimize store layouts. Develop Picture of Success (PiCoS) guidelines and merchandising recommendations to enhance product visibility and conversion.
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