Route-To-Market Sales Manager - Garden Route at Diageo

Cape Town, Western Cape, South Africa -

Full Time

Start Date

Immediate

Expiry Date

04 Jan, 26

Salary

0.0

Posted On

06 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Sales, Market Share Growth, Trade Marketing, Pricing Strategy, Distribution Management, Relationship Building, Team Leadership, Business Development, Risk Management, Training Development, Performance Measurement, Compliance, Innovation, Cross-Functional Collaboration, Customer Understanding, Strategic Planning

Industry

Beverage Manufacturing

Description

Job Description : Purpose of Role To drive Volume, NSV and Market share growth through Diageo SA’s Route to Market partners, manage and monitor the Pricing, Availability and Distribution and Visibility of Diageo brands through Diageo SA’s 3rd Party Partners as well as building relationships with the 3rd party partners while ensuring they comply with all of Diageo’s CARM and GAR policies. Top Accountabilities Operational Develop Strategic plans and budgets for all Route to Market Partners which meets area guidelines and objectives. Cascade the Diageo SA strategic objectives into the Route to Market Partners to ensure “line of sight” or alignment. Lead the development of brands through trade marketing activities aligned the Diageo SA cycle plan, to achieve targets in terms of volume, market share and value. Identify business risks related to the Route to Market Partners and area, develop contingency plans to address them (opposition, AIT, Macro/Micro-Environment). Develop business cases for pricing, distribution expansion initiatives and other project to drive achievement of AOP. Call-age on all assigned RTMPs (min 5 calls per day) to negotiate and influence orders, or take opportunities based on market intel. Conduct monthly RTMPs reviews – scorecard and data driven. Monthly Execution measurement to be conducted in market area driven by a scorecard across all channels. Leadership Communicate and translate the Leadership standards into a “way of living” that inspires enthusiasm and commitment Establish clear goals consistent with Leadership standards, as well as clear roles and responsibilities for RTMPs. Empower and support team to drive high performance. Demonstrate high commitment to personal and team development allocating meaningful time and resources. RTMPs meetings and reviews held monthly To develop and roll out training material/requirements to Route to Market Partners Management Mobilize resources to realize company AOP and Mission. Ensure regular monitoring of AOP and Mission. Ensure the implementation of common platforms and best practices in line with Diageo SA standards. Ensure effectiveness of controls over business processes and integrate Audit function as a real business partner. (CARM and GAR Compliancy through the line) Establish adequate security standards in order to protect company assets at the Route to Market Partners. Lead and control the internal environment of the company in accordance with Company Policies and in order to minimize business risks. Drive overall implementation of cycle plan in a timely manner. Take ownership of the OTIF of implementation of a cycle plan. Ensure timeous and accurate reports of opposition, illicit, market trends, volume trends and other market information on a daily, weekly, monthly, quarterly basis. Co-ordinate 3rd party of installation of POS in store by managing timelines of the customer and the supplier. Manage, monitor and measure RTMPs against global SHE policies. Reporting to be done annually. Relationships Build a company corporate image whilst operating to the highest standards of business ethics, environmental, health and safety. Develop cross functional culture and support interaction across all levels of the company. Create sustainable investment contracts for business partners to strengthen the relationship. Manage Account relationships with the RTMPs. Aim to be their number 1 valued business partner. Innovation Drive at least one innovation to implementation per quarter outside the innovation calendar. (Initiatives should be around, growing sales, doing things differently, growing share, NRM) Qualifications and Experience Required Qualifications Relevant Degree Valid Driver’s license. Experience Minimum 5 years Sales experience Proven track record of performance and people leadership Commercial experience in FMCG is advantageous Market and Competitor Knowledge Customer Understanding Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. Worker Type :Regular Primary Location:George Additional Locations :Cape Town Job Posting Start Date : 2025-10-06 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. DRINKiQ What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ

Responsibilities

The Route-To-Market Sales Manager is responsible for driving volume, NSV, and market share growth through Diageo SA’s Route to Market partners. This role involves managing pricing, availability, distribution, and visibility of Diageo brands while building strong relationships with third-party partners.