SaaS Product Marketing Specialist at HR Force International

Lahore, Punjab, Pakistan -

Full Time

Start Date

Immediate

Expiry Date

01 Mar, 26

Salary

0.0

Posted On

01 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Positioning, Messaging, Go-To-Market Strategy, Market Intelligence, Competitive Analysis, Customer Insights, Sales Enablement, Content Creation, Analytical Skills, Communication Skills, Presentation Skills, Collaboration, SaaS B2B, Fintech, Product Strategy, Product Growth

Industry

Human Resources

Description

Key Responsibilities🔹 Product Positioning & Messaging Develop compelling product positioning and core messaging for Fintech SaaS products. Translate complex technical features into clear value propositions for global clients. Create personas, ICP definitions, and buyer journey mapping. 🔹 Go-To-Market (GTM) Strategy Plan and execute GTM strategies for new product launches and feature releases. Collaborate with Product & Sales teams to ensure alignment across all stages of the product lifecycle. Own product marketing content for GTM campaigns, sales kits, and customer onboarding. 🔹 Market & Competitive Intelligence Conduct ongoing competitor analysis (features, pricing, positioning). Identify market gaps, opportunities, and trends in Fintech. Maintain competitive battle cards for Sales teams. 🔹 Customer & Product Insights Gather insights from Sales, Support, and CS to understand customer pain points & use cases. Conduct customer interviews, surveys, and feedback loops for feature improvement. Build product storytelling through real customer success cases. 🔹 Sales Enablement Develop pitch decks, product demos scripts, comparison sheets, case studies, and ROI calculators. Train Sales teams on product updates and competitive positioning. Support Sales with targeted messaging for high-value deals. 🔹 Content Creation (Product-Focused) (Again — NOT digital marketing content) Create product sheets, whitepapers, solution briefs, feature guides, pricing comparisons, etc. Collaborate with Design teams to develop visually compelling product collateral. 2.5–6 years of experience in SaaS Product Marketing, Product Strategy, Product Growth, or GTM. Strong understanding of SaaS B2B, preferably Fintech, RegTech Ability to convert complex product features into customer-centric messaging. Experience performing competitive analysis and positioning. Strong analytical & research skills. Excellent communication and presentation abilities. Experience working closely with Product Managers, Sales & CS teams.

Responsibilities

The SaaS Product Marketing Specialist will develop product positioning and messaging for Fintech SaaS products and execute go-to-market strategies for new product launches. They will also conduct market analysis and gather customer insights to support product storytelling and sales enablement.