ABOUT US

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.
The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.
If you’re willing to get stuck in, you’ll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far.

ABOUT THE ROLE

As a Sales & Account Executive at Halfords for Business, you’ll play a key role in delivering exceptional service to our growing portfolio of clients and partners. With a strong focus on driving growth, you’ll be responsible for identifying, pursuing, and securing new opportunities across your assigned and self-generated client base. You’ll manage and renegotiate contracts in line with set KPIs, ensuring every interaction reflects the high standards and ambition that define Halfords for Business.
Reporting to the Sales & Account Team Leader, you’ll combine proactive lead generation with best-in-class account management. From onboarding new clients and ensuring legal and financial compliance, to cross-selling our diverse range of products and services—including Employee Benefits, Trade, and Wholesale—you’ll be at the heart of our commercial success. You’ll need excellent relationship-building skills, a sharp commercial mindset, and the ability to collaborate across teams to maximise every opportunity and deliver outstanding customer experiences.

KEY RESPONSIBILITIES

• Manage and grow exceptional corporate client relationships, with KPIs focused on win rates, retention, account growth, and renegotiation opportunities.
• Confidently negotiate contracts, with a strong understanding of Halfords for Business’ terms, supplier agreements, and lease conditions—seeking opportunities to optimise deals.
• Maximise every client interaction through expert selling, cross-selling, presenting, and closing—making every conversation count.
• Leverage strong business relationships to unlock wider opportunities and promote the full range of Halfords for Business products and services.
• Independently generate leads and convert them into high-value accounts—owning the process from prospecting through to account management.
• Understand the importance of profitability, driving high-volume, high-margin sales with a commercial mindset.
• Deliver compelling client presentations with confidence and professionalism, both in-person and virtually.
• Collaborate with marketing to explore cost-effective employee communication strategies that boost engagement and improve results.
• Manage your time, pipeline, and forecasting effectively—providing accurate updates to the Sales & Account Team Leader.
• Constantly look for smarter ways of working to drive team productivity and performance.
• Embody Halfords’ company values in everything you do, always striving to be the best.
• Be comfortable with regular field sales activity, spending significant time on the road building client relationships.