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Sales Activation Manager (m/f/d) at Groupe SEB Deutschland GmbH

Zurich, Zurich, Switzerland -

Full Time

Start Date

Immediate

Expiry Date

24 Aug, 26

Salary

0.0

Posted On

26 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Data Analysis, Content Management, Google Analytics, Google Ads, KPI Reporting, Retail Media, Consumer Behavior Analysis, Digital Communication, Budget Control, German, English

Industry

Manufacturing

Description

Mission Close cooperation with the DACH Content Manager, local marketing, and key account managers to ensure the content flow so that every local customer receives the correct and optimized content Support and conduct marketing activities in digital communication in collaboration with CH Marketing as well as externally with media and digital agencies Activation and control of retail media budget Monitoring and Reporting: Monthly KPI analysis (including Google Analytics) and reporting regarding traffic generation and dwell time on our webshops and digital sales partners Analyze consumer behavior along the sales funnel to optimize digital campaigns Maintain the internal KPI dashboard for digital sales channels (online pure players, own brand webshops, etc.) Profile Degree in Business Administration/Higher Technical Institute with a focus on Digital Marketing / Data Science / Data Analytics 3-5 years of professional experience in data analysis and/or content management Advantageous: experience in content maintenance and marketing via online pure players such as Galaxus, Brack, etc. Extensive knowledge of digital trends and analytical methods Fluent in German & English Proactive work style, networked thinking, and a good sense of digital metrics Good user knowledge of analysis tools (e.g., Google Analytics, Google Ads, etc.)

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Responsibilities

Coordinate content flow and digital marketing activities across DACH regions in collaboration with local marketing and key account managers. Monitor and report on digital KPIs and consumer behavior to optimize webshop traffic and digital campaigns.