JOB DESCRIPTION

Digital Marketing Executive
Job Description
Exciting Opportunity at Oxford College of Education!
Are you a creative and results-driven Digital Marketing Executive ready to elevate our brand to new heights?
Do you have a proven track record in developing and executing successful digital marketing campaigns? Are you skilled in leveraging social media, email marketing, and content creation to drive engagement and growth?
If you answered yes, Oxford College of Education is looking for a talented individual to join our team and amplify our digital presence.
At Oxford College of Education, we’ve recently enhanced two key areas: our CPD training qualifications offered online and our comprehensive range of GCSE, IGCSE, AS, and A Level courses for both local and international students. To maximize the impact of these improvements, we’re seeking a Digital Marketing Executive to lead our digital strategy.
Our 4-minute video provides an overview of GCSE, IGCSE, and A-Level courses and our facilities:
https://youtu.be/0p-YeGj66FY
Higher Education and Facilities: Our 3-minute video showcases our Higher Education and Facilities:
https://youtu.be/6UW_37wdtE8
More About Us:
Oxford College of Education: https://cpd.oxfordce.co.uk/about/
Role Overview:
The Digital Marketing Executive will play a pivotal role in promoting our educational programs, including IGCSE, AS, A-Level, and CPD-accredited courses, through innovative digital marketing strategies. Key responsibilities include creating engaging content, managing social media platforms, executing email campaigns, and analyzing campaign performance to drive enrollment and brand awareness.
Main Duties and Responsibilities
Responsible to: Sales and Marketing Manager
Responsible for: Digital marketing campaigns for IGCSE, AS, A-Level, and CPD-accredited courses
Key Relationships:

• Developing and executing digital marketing strategies to promote IGCSE, AS, A-Level, and CPD-accredited courses to students, schools, and corporate clients globally.
• Creating and managing engaging content for social media platforms (e.g., WhatsApp, Facebook, Instagram, LinkedIn, Google My Business) to enhance brand visibility and drive enrollment.
• Designing and implementing targeted email marketing campaigns to nurture leads and promote educational opportunities to segmented audiences.
• Producing high-quality marketing materials, including posters, banners, flyers, and course catalogs, in collaboration with the marketing team.
• Optimizing website content and landing pages to improve SEO rankings and user engagement.
• Analyzing campaign performance using tools like Google Analytics, social media insights, and CRM platforms to measure ROI and refine strategies.
• Managing paid advertising campaigns (e.g., Google Ads, social media ads) to maximize reach and conversions.
• Collaborating with the Business Development team to align digital marketing efforts with recruitment goals for overseas schools, universities, and corporate clients.
• Monitoring industry trends and competitor activities to ensure Oxford College of Education remains competitive in the digital space.
• Representing the college at virtual events, webinars, and online fairs to promote courses and build partnerships.
• Supporting the creation of multimedia content, such as videos and infographics, to showcase the college’s offerings and facilities.
• Providing monthly reports to the Sales and Marketing Manager and Senior Management Team on campaign performance, opportunities, and recommendations