Build a pipeline of qualified new-business opportunities through targeted research, cold calling, email outreach, and your own networking.
Follow up on marketing-generated leads, establish initial relationships, and assess their relevance to our solutions.
Work with local leaders and marketing to attend relevant industry events, represent Analytic Partners, and turn new connections into ongoing conversations.
Research target companies, their marketing priorities, and the issues shaping their industries to make outreach relevant.
Engage CMOs, heads of marketing, and other decision-makers in initial discovery conversations about business goals, measurement challenges, and potential needs.
Nurture relationships over long enterprise sales cycles, coordinating follow-up with marketing and senior business development colleagues.
Hand qualified opportunities to senior business development colleagues with clear context on stakeholders, initial needs, and agreed next steps; support continuity as they take ownership of the opportunity and closing process.
Use thought-leadership content and solutions expertise to help prospects understand our approach to marketing and commercial decision-making.
Maintain accurate Salesforce records of contacts, activity, qualification findings, and pipeline progress.
Develop and progress qualified opportunities to support team revenue targets, prioritizing relevance and quality as well as activity.
Responsibilities
What you’ll be doing:
Build a pipeline of qualified new-business opportunities through targeted research, cold calling, email outreach, and your own networking.
Follow up on marketing-generated leads, establish initial relationships, and assess their relevance to our solutions.
Work with local leaders and marketing to attend relevant industry events, represent Analytic Partners, and turn new connections into ongoing conversations.
Research target companies, their marketing priorities, and the issues shaping their industries to make outreach relevant.
Engage CMOs, heads of marketing, and other decision-makers in initial discovery conversations about business goals, measurement challenges, and potential needs.
Nurture relationships over long enterprise sales cycles, coordinating follow-up with marketing and senior business development colleagues.
Hand qualified opportunities to senior business development colleagues with clear context on stakeholders, initial needs, and agreed next steps; support continuity as they take ownership of the opportunity and closing process.
Use thought-leadership content and solutions expertise to help prospects understand our approach to marketing and commercial decision-making.
Maintain accurate Salesforce records of contacts, activity, qualification findings, and pipeline progress.
Develop and progress qualified opportunities to support team revenue targets, prioritizing relevance and quality as well as activity.
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