Define and execute the overarching marketing strategy aligned with the Housing Hub’s broader commercial and social mission.
Translate the organisation’s strategic growth goals into marketing plans, and make the case for the budget and capability needed to achieve them
Develop and own integrated marketing and campaign strategies aligned to organisational growth objectives including but not limited to: increasing market share of SDA and SIL NDIS participants
Lead strategic go-to-market planning across campaigns, products, services and audience segments with specific attention to and early priority on building the seeker audience
Drive creative strategy, messaging and strategic initiative planning across campaigns, content, digital and events
Own marketing’s contribution to reach, engagement and revenue targets across the growth funnel, and define the quarterly marketing deliverables that support Growth and Sales targets
Uncover market opportunities, analyze audience behaviors, and frame business challenges into actionable strategic initiatives.
Set high standards for brand storytelling, campaign creative, and commercial performance to ensure sustainable growth.
Lead audience engagement across digital, content and events to strengthen awareness and experience
Be directly active in market by connecting with representatives from each of our core audiences on a regular basis
Own the digital acquisition journey end to end, and oversee public-facing digital journeys and experience optimisation, in partnership with Product and AMI
Directly manage 2 direct reports and guide indirect team members, fostering a collaborative, high-performing team culture.
Partner closely with executive leadership, operational leadership and all teams across the business to drive integrated marketing outcomes.
Monitor campaign performance, engagement and audience response, and report on the marketing contribution to growth
Own closed-loop reporting from first marketing touch to sales conversion, tracking marketing’s contribution to pipeline and revenue through Salesforce and attribution, in partnership with AMI and Business Development
Provide strategic oversight of the marketing technology stack and its integration with Salesforce, ensuring the tools, data and automation needed to run and measure growth marketing
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