Sales and Marketing Product Manager – is responsible for defining and delivering the technology strategy and roadmap in the Sales and Marketing domains.
This role blends leadership, stakeholder management, and a deep understanding of Sales & Marketing technology. You’ll set direction, align priorities, and ensure the Sales & Marketing platforms deliver measurable business value, while fostering collaboration between business stakeholders and technology delivery teams.
What will I be doing?
- Define and execute the technology strategy and roadmap for Sales & Marketing platforms, ensuring alignment with business goals, architecture standards, and operational priorities.
- Translate business capabilities and strategic objectives into a cohesive and integrated technology roadmap.
- Partner with senior business and technology stakeholders to set vision, objectives, and key results (OKRs), ensuring that technology investments drive clear business outcomes.
- Lead cross-functional planning and ensure delivery teams are focused on the highest-value initiatives.
- Develop and maintain a deep understanding of user journeys, business processes, and workflows across the Sales & Marketing functions, identifying opportunities for efficiency and innovation.
- Collaborate with engineering, architecture, and data leaders to ensure solution design, integration, and platform evolution align with enterprise architecture and data strategy.
- Oversee business change management, ensuring technology adoption through effective communication, engagement, and training.
- Facilitate key discussions, workshops, and decision-making sessions with business and technology leaders to ensure alignment on priorities and trade-offs.
- Drive portfolio governance, balancing innovation with operational reliability and cost efficiency.
- Use insights from data, performance metrics, and feedback loops to inform continuous improvement and strategic adjustments.
What are we looking for?
Essential:
- 5+ years of experience leading technology, platform, or product strategy within a Sales & Marketing environment.
- 2+ years of management experience, including leading cross-functional or domain-focused teams.
- Deep knowledge of Salesforce and related technologies.
- Proven success defining and executing technology strategies across Sales & Marketing.
- Excellent stakeholder management and communication skills, with the ability to influence at executive level and collaborate across technical and non-technical teams.
- Strong facilitation skills with experience running workshops, roadmap discussions, and complex prioritization forums.
- Demonstrated experience with business change management, including adoption planning and stakeholder engagement.
- Deep understanding of the technology landscape and workflows across Sales & Marketing domain.
- Proven ability to translate business capabilities into actionable and well-integrated technology roadmaps.
- Experience with data governance within a business intelligence environment, ensuring data quality, lineage, and compliance across enterprise reporting and analytics platforms.
Nice to have:
- Experience with enterprise data and analytics platforms, including Business Intelligence strategy and adoption.
- Knowledge of AI and automation tooling that enhance enterprise productivity and collaboration.