Company Overview

BFL Group is one of the world’s leading off-price retailers of fashion and homeware. With headquarters based in the United Arab Emirates, we serve multiple markets across the region and Southeast Asia.

Our goal is to delight customers and entice them back with the promise of exceptional pieces that excite, all at up to 80% off the original retail price for fashion designer brands. Our unique “Treasure Hunt” model ensures there is always something new to explore, desire, and discover within our stores. Our customers walk out with new items every time they visit any of our stores.

Role Purpose:

The Sales Associate supports store operations by assisting customers, driving sales, and maintaining store standards to ensure a positive shopping experience.

Key Responsibilities:

Customer Engagement & Sales

• Greet customers and assist with product selection and inquiries.
• Promote products, offers, and in-store promotions.
• Meet or exceed individual and team sales targets.

Store Operations & Merchandising

• Maintain a clean, organized, and attractive sales floor.
• Restock shelves, price merchandise, and assist with inventory control.
• Support smooth store operations by coordinating with team members.

Compliance & Store Standards

• Follow store policies, SOPs, and health & safety guidelines.
• Maintain professional conduct with customers and colleagues.
• Attend required trainings and meetings and support other duties as assigned.

Requirements:

• Minimum 1–2 years of retail or customer service experience.
• Strong communication and interpersonal skills.
• Sales-driven mindset with customer focus.
• Ability to work flexible hours and adapt to a fast-paced environment.