Sales Associate - Conferences and Events

at  Product Marketing Alliance

When it comes to communities, The Alliance is leading the way. Product marketing, sales enablement, product-led, AI, customer success, CMOs, you name it, we’re home to thriving communities for them all.
Our pioneering team delivers market-dominating events across the tech, marketing and finance industry. They bring together leading minds to share the latest trends, challenges and opportunities facing companies, the tactics and tools needed to drive results, and a forum to make meaningful connections. They attract speakers, attendees and sponsors from the world’s largest companies and exciting start-ups.

PREVIOUS EXPERIENCE

• You’ll be determined and focused, and enjoy the challenge of hunting and closing net new business (12 months + experience in B2B sales environment is desirable)
• Tough targets won’t scare you and you’ll have a demonstrable track record of not just meeting them - but exceeding them
• Confident, articulate, and willing to learn and grow within the role
• Proven ability to drive the sales process from plan to close
• Confidence to experiment with different tactics, shake up strategy, adapt to new trends, incorporate new products, and changes, or bounce back from subpar results
• Confidence to collaborate with product stakeholders
• Team player - success doesn’t happen in a vacuum, we need everyone in the org to be rallied around the same goals and help each other out to achieve them
• Aptitude for technology (previous experience using salesforce & outreach is a bonus)
  Location: This role is Hybrid in our London office
  Compensation: Base Salary £25,000 - 26,000 (OTE £35-40K)

THE ROLE:

We’re seeking a dynamic sales professional to join our team and drive the growth of our global portfolio of events and conferences. In this role, you’ll have the opportunity to engage with VPs and Directors from leading organisations. You’ll own global events covering London, Las Vegas, San Francisco, New York & more.

YOUR ROLE WILL REVOLVE AROUND

• Engaging who matter: Speak with VPs and Directors of leading organisations to drive pass sales for our global events, boasting clients like PayPal, Meta, and Spotify.
• Market Mastery: Develop an expert understanding of our products, industry, and market landscape to optimise deal size and effectiveness.
• Pipeline Development: Initiate and nurture a robust sales pipeline from scratch across our event portfolios, taking ownership from lead qualification to deal closure.
• Account Ownership: Take charge of your pipeline, from lead qualification to deal closure, exceeding established targets and revenue goals within new and existing accounts.
• Commercial Opportunity Identification: Identify and pursue new commercial prospects, including large team deals.
• Establish yourself as a core member of The Alliance revenue engine.