DNA Genotek, a part of OraSure Technologies Inc. (OTI), develops products that optimize ease of collection and provide superior samples. DNA provides proven performance for those requiring high-quality biological samples for nucleic acid testing. Our ability to positively affect change is powered by the innovative tools and diagnostics we deliver to the market.
Together with its wholly owned subsidiaries, OTI provides its customers with end-to-end solutions.
It’s first-to-market, innovative products include rapid tests for the detection of antibodies to HIV and Hepatitis C (HCV) on the OraQuick® platform; sample self-collection and stabilization products for molecular applications; and oral fluid laboratory tests for detecting various drugs of abuse.

• Perform extensive prospecting by utilizing various lead generation tools to identify new business opportunities, and then initiating action to secure new business
• Respond to inbound leads, proactively follow up with sample testers, establish connections with a range of buyer personas, and gain access to key decision makers within organizations
• Collaborate cross-functionally with internal stakeholders across Regulatory, Product Management, R&D, Operations, Legal and Marketing teams to gather market intelligence and support preparation of processes and best practices for optimal commercial and sales performance
• Prepare professional proposals, action plans, and formal presentations to effectively communicate value propositions, complex solutions, and drive product and services adoption
• Responsible for meeting or exceeding sales target along with achieving business objectives as outlined in the performance plan
• Identify and engage with underperforming market segments to find new leads, address areas of improvements, or pivot sales strategies in these markets
• Responsible for maturing prospects to the point of sales, then supporting a successful transition of the account relationship to an Account Manager for ongoing support
• Participate in pre-commercial and go-to-market strategies through voice of the customer initiatives, coordinating prototype orders, and collecting feedback for product improvement and sales prioritization
• Travel (20-30%) to meet with clients or attend conferences for increased business growth
• Other duties deemed appropriate for Sales Business Development Manager, as outlined by Sales Leaders